October 20, 2003Handheld Portable Music KioskMusiKube, a leading developer of music recognition and discovery solutions, and Virgin Megastores, the world's leading entertainment retailer, today announced plans to deploy MusiKube's Personal Music Guide (PMG), a portable in-store wireless music discovery solution, at Virgin Megastore, Union Square. October 20, 2003 08:50 MusiKube and Virgin Entertainment Group to Deploy Portable Wireless Music Kiosks in New York City Megastore Virgin Megastore Union Square to Host Pilot Music Interest Capture and Discovery System this Holiday Season MusiKube, a leading developer of music recognition and discovery solutions, and Virgin Megastores, the world's leading entertainment retailer, today announced plans to deploy MusiKube's Personal Music Guide (PMG), a portable in-store wireless music discovery solution, at Virgin Megastore, Union Square. The pilot will run during the height of the holiday season when the Union Square Megastore will be at its busiest, from late November through late January. MusiKube's innovative PMG is a wireless music discovery system that uses a customized HP iPAQ, Wi-Fi connectivity and MusiKube's Encyclomedia(TM), a powerful database encompassing licensed samples of over two-million songs, album reviews and related content, to give consumers a personalized and interactive music discovery experience while giving retailers the opportunity to increase revenue through improved customer satisfaction, increased customer traffic and time spent browsing in store. Using the MusiKube PMG, customers at Virgin Megastore, Union Square can: -- Freely roam the store and listen to music clips from virtually any CD by scanning the barcode -- Discover new music through recommendations and reviews -- Maintain a personalized music library to help keep track of the music they like (personal wish lists) -- Maintain and check their personal music history to remind themselves about music they sampled from previous visits "MusiKube's PMG is a chance for us to offer the same kind of personalized, interactive services as online websites, combined with the in-person customer service only we at Virgin Megastore can provide," said Glen Ward, CEO, Virgin Entertainment Group, North America. "MusiKube's solution enables us to enhance Virgin Megastore customers' experience, facilitate music discovery and turn music interest into increased music sales." MusiKube's PMG is the first in a suite of services that help consumers capture their music interests, discover new music and convert all this into actual purchases. More advanced services will be launched in 2004. "Virgin has established a unique music retailing environment that is the ideal complement to our advanced wireless music discovery service," said Ashley Heather, CEO of MusiKube. "We are pleased to offer them a solution which will help them differentiate and build powerful, personalized interactive music discovery solutions into their brand." About MusiKube: MusiKube is an entertainment solutions company, specializing in wireless music applications. MusiKube is the only service of its kind working with record labels, mobile operators and retailers to champion an authorized system that supports consumers ability to discover new music and maximize impulse purchases of music and other related products. MusiKube is based in New York City with offices in London. For more information, visit www.MusiKube.com. About Virgin Entertainment Group Virgin Entertainment Group is the world's leading multi-channel music and entertainment retailer, providing customers with a range of superior entertainment experiences through a family of integrated Virgin-branded businesses. The "category killer" Virgin Megastores and Virgin Megastore Online at www.virginmega.com are integral parts of a strategy to provide entertainment customers with what they want, how they want it, and when they want it. For more information, or to check out the location of the nearest Virgin retail go to www.virginmegamagazine.com. CONTACT: Fusion Public Relations Posted by Craig at October 20, 2003 05:43 PM |