European Award
Frost & Sullivan has presented Wincor Nixdorf with award for leadership in European market.
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Frost & Sullivan has presented Wincor Nixdorf with the prestigious �Market Leadership Award�. Wincor Nixdorf is the clear leader of the European Multimedia Kiosk market not only in terms of units and revenues but also in terms of its reach and the depth of that reach.
"Wincor Nixdorf to a large degree epitomises the future of the Kiosk market" reports Andrew Tanner-Smith, Senior Industry Analyst at Frost & Sullivan. "It is international in it�s outlook, it competes exclusively within the banking and retail verticals and it put much effort in the further development of kiosk topics on beefing up its consultancy and services offerings".
Its biggest rivals lack the European focus of Wincor Nixdorf and have suffered in this region accordingly. Only a handful of other vendors are sophisticated enough to challenge Wincor Nixdorf internationally but none of them can match it for unit sales and revenues.
Wincor Nixdorf has also successfully integrated its kiosk offerings into its wider product set. As well as targeting the airline industry with its check-in procedures and ticket sales, the company is strongly focused on banking and retail. Product development is key to the Kiosk industry and Wincor Nixdorf continues to impress, developing new functionality that increases the attractiveness and accessibility of its range of kiosks. Specifically, a new solution, which combines multimedia software with a camera, is changing the way kiosks interact with users. The new solution detects both customer presence near the kiosk terminal and whether they are responding to the system and then addresses potential users specifically.
Finally, to complement its strong product focus, Wincor Nixdorf has and continues to invest heavily in its services capability. It offers services that are tied into its vertical product offerings and independent multi-vendor services designed to help banks and retailers to get the most out of its technology investments.
Wincor Nixdorf has been awarded Frost & Sullivan�s Market Leadership award based purely on its market share, clearly outpacing both its international and domestic competitors. However, the manner in which it has achieved its position; its international outlook, its focus on a few key verticals and its continuing investment in its services capabilities means that it is leading the market on all fronts.
Posted by Craig at October 21, 2003 02:29 PM