Best Buy and Digital Cable In-store Qualification
The new tool will be available starting Sunday, October 26th at more than 400 Best Buy retail locations.
MINNEAPOLIS--(BUSINESS WIRE)--Oct. 24, 2003--
New In-Store Activation Tool Offers One of the Largest Selections
of Digital Cable Options Available at Any National Retailer
Best Buy (NYSE:BBY) today announced that through its new in-store Digital Cable Activation Tool, customers now have access to one of the largest footprints of Digital Cable providers available at any national retailer. The new tool provides an automated way for Best Buy Product Specialists to qualify customers for Digital Cable and High-Definition TV services, provides a list of available plans for the customer to compare and choose, and the ability to purchase digital cable and high-definition services quickly and easily. The new tool will be available starting Sunday, October 26th at more than 400 Best Buy retail locations.
Expanded Selection at Competitive Prices
Best Buy will offer one of the largest footprints of top-tier digital cable providers from across the country. Customers will now have easy access to seven of the top 10 cable providers including: Adelphia, CableVision, Charter, Comcast, Cox, Insight, and Time-Warner.
The expanded digital cable offerings available through Best Buy build on the company's experience and success in marketing connectivity products and services through the retail channel.
"Our goal with digital cable service has always been to make it easy to understand, simple to compare, and fun to purchase so consumers can make informed decisions about which service is best for them," said Dave Sprosty, vice president of Subscription Services for Best Buy. "Now by expanding the choices available to customers, we're helping to ensure that they will find a service that fits their lifestyle needs both by feature and price."
Added Chris Caffrey, Vice President of Retail Sales for Comcast, "We're pleased to expand our relationship with Best Buy, who has proven to be a leader in the high-speed Internet and digital cable space by providing industry-leading solutions for consumers, including a best-in-class customer experience. This gives us an opportunity to reach even more customers and provide them with information about the tremendous value and breadth of communications and entertainment services Comcast offers."
Simple to Qualify, Compare and Buy
In addition to offering consumers the best digital cable options at competitive prices, Best Buy's new Activation Tool also makes selecting any additional features, such as premium channel packages, High Definition, or High Speed Internet, simple and straightforward. In a matter of minutes, customers can enter their address, qualify for service, select a plan, select additional services (like HD or premium channels), bundle broadband, and finalize their order. Upon submitting their order, the customer receives a confirmation page, which provides instructions on how to complete their installation.
Leading the Industry
The kiosk interface was developed in partnership with GetConnected, Inc., the leader in online service qualification and activation solutions, who also developed Best Buy's Broadband Activation Station, and CableLabs(R), the non-profit research and development consortium for the cable industry, which provides the Go2Broadband(SM) cable service locator.
Posted by Craig at October 25, 2003 04:29 PM