November 17, 2003

Boots Implant at Target

Boots to Test U.S. Market with Help of Target, CVS

NOTTINGHAM, England (November 17, 2003) - Leading U.K. health and beauty merchant Boots Group plans to march into the U.S. market by opening designated sales areas in U.S. partners� stores.

Boots, which operates 1,400 Boots the Chemist drug stores in the United Kingdom and Ireland, signed a deal last week to sell its branded goods in 32 stores operated by Target, Minneapolis, and CVS, Woonsocket, R.I., according to reports. In addition to its retail operations, Boots is a leading U.K. manufacturer of over-the-counter medicines, toiletries and cosmetics.

Last year the company scuttled a loss-making attempt to operate free-standing stores in Japan. It has had more success in Hong Kong with an �implant� retail program similar to the one being attempted in the United States.

More News on Boots from Executive Technology

Posted by Craig at November 17, 2003 02:48 PM