December 01, 2003Retailers: Increase Sales and Building Customer LoyaltyNew CRM suite gives retailers the power to directly target promotions to specific customers at Point-of-Sale (POS) systems, information kiosks or the Internet. Triversity Enables Retailers to Deliver Individual, Targeted Promotions with Allegiance 1-to-1; New CRM Tool Helps Retailers Increase Sales and Build Customer Loyalty TORONTO--(BUSINESS WIRE)--Dec. 1, 2003--Triversity Inc., the leader in customer-centric retail solutions designed to enhance the Customer Experience and improve operating efficiencies, today announced the introduction of Allegiance 1-to-1, a real-time personalization tool that allows retailers to deliver targeted promotional offers to consumers when and where they shop. Allegiance 1-to-1 gives retailers the power to directly target promotions to specific customers at Point-of-Sale (POS) systems, information kiosks or the Internet. Allegiance 1-to-1 incorporates the newest release of Triversity's market-leading Allegiance, a powerful CRM (Customer Relationship Management) solution designed specifically for retail. Allegiance gives retailers the ability to capture and analyze valuable customer and transaction data, then transform it into a meaningful information base to build stronger, more profitable and long-lasting customer relationships. The rich data mining and analytical capabilities of Allegiance enable retailers to identify and retain their most profitable customers, while managing and measuring customer marketing programs across all channels. Combining Allegiance 1-to-1 with Allegiance, retailers can optimize each and every customer transaction. The sophisticated analytics contained within Allegiance use historical data to target customers who are most likely to accept a given promotion. Allegiance 1-to-1 then enables real-time delivery of the promotion to the POS, kiosk or other customer touch point. This process greatly increases the success rate of promotions, increases customer satisfaction and improves profitability. Allegiance 1-to-1 also significantly reduces the cost of managing customer data by eliminating the need to have full customer databases resident in every store. Instead, customer information and point balances are kept in a central repository, and the Allegiance 1-to-1 system manages the data and provides real-time delivery directly to the POS. "Allegiance and Allegiance 1-to-1 are best-in-class solutions that allow retailers to understand the value of each customer, and know how to better sell to them from any touch point," said David Thomas, president and CEO of Triversity Inc. "For example, customers could enter the store, swipe their loyalty card at an informational kiosk, and receive targeted promotions before they begin shopping. And sales associates can make intelligent shopping suggestions that not only boost revenue but increase customer loyalty." "These products were designed to help retailers analyze transactions with precision and accuracy, and then make merchandising and promotional decisions that will ultimately translate into greater profitability," he concluded. About Triversity Inc. Triversity is the fastest-growing international provider of customer-centric retail solutions. Triversity's portfolio of solutions enables retailers to transform the Customer Experience throughout the retail enterprise while dramatically improving their operating efficiencies. Retailers around the world have built their businesses around Triversity's market-leading solutions for Point-of-Sale/Point-of-Interaction (POS/POI), Loss Prevention, Retail CRM, Returns Management and Sales Audit. Triversity extends its offerings through partnerships with the industry's leading technology vendors, allowing the company to deliver complete sell-side solutions and services. Triversity's retail solutions are installed in over 500 retailers in 32 countries, processing billions of transactions a year. Retailers using Triversity's technology solutions include the U.S. Army and Air Force Exchange Service (AAFES), The Children's Place, Discovery Channel, Dollar General, Hallmark, Pep Boys, Rite Aid, Staples - Business Depot, The Shoe Company, The Sports Authority, The TJX Companies, Wawa and Williams-Sonoma. Triversity's world headquarters is located in Toronto, with U.S. headquarters in Philadelphia. Triversity Asia Pacific Ltd. is headquartered in Hong Kong. For more information, please visit www.triversity.com. |