Marshall Field's Adds Eight New Product Assortments at State Street
And for another wonderful way to shop, Marshall Field's offers guests the "best of Marshall Field's Direct," featuring several exclusive items from inspirational gifts, home decor, jewelry and accessories. The fully web- enabled kiosk also provides a direct phone line and online access to the full assortment at fields.com. Marshall Field's recently added more than 20,000 items to its online assortment - giving it one of the largest online product offerings for a department store.
Marshall Field's Adds Eight New Product Assortments at State Street
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Biomega, Sonic Impact and Bose Are Latest New and Unexpected Additions At Marshall Field's
CHICAGO, Dec 03, 2003 /PRNewswire via COMTEX/ -- Marshall Field's today announced the addition of eight kiosks featuring eight new product assortments within its flagship State Street store in Chicago. From contemporary, urban bikes to all the batteries needed to power the holidays, guests can enjoy one-stop shopping with new offerings from Biomega, Chicago Tribune, Energizer Battery, Duluth Pack, Sprint PCS, Sonic Impact Technologies, Strange Cargo Custom Tee Shirts and fields.com.
The kiosks, known as "Field's Row," occupy approximately 1,600 square feet on the lower level and are the latest example of the department store's ongoing strategy of bringing new and unexpected experiences to its guests.
In addition, Marshall Field's recently opened a Bose Home Theater Store with Philips at its State Street store. The 3,400-square-foot shop is the first and only permanent Bose location in a department store that features the company's innovative audio equipment. Marshall Field's also rolled out seasonal Bose kiosks at its Minneapolis, Ridgedale and Southdale stores in Minnesota and the Woodfield store outside Chicago.
"Marshall Field's is differentiating itself among department stores by presenting unique merchandise in stores that's fun for our guests," said Ralph Hughes, Marshall Field's regional director. "We're reinvigorating our shopping experience by injecting newness into our assortments to further create excitement and convenience for our guests just in time for the holiday season."
In the Field's Row area, guests will also find high performance, contemporary-designed bikes and accessories from Biomega, the world's first and only high-end urban bike company. The kiosk presents many of the minimalist, functional products inspired by retro-modernism car designs and range from approximately $1,000 to $5,000.
Marshall Field's is also offering "Chicago Days - 150 Defining Moments in the Life of a Great City," written by the staff of the Chicago Tribune. With colorful storytelling and period illustrations, the book pays tribute to the Chicago metropolitan area and its people in a vivid portrait of one of the world's great urban areas. The book is available for $19.95 at the Chicago Tribune kiosk at Marshall Field's.
For a full range of unique portable audio components, guests can look to the Sonic Impact Technologies kiosk at Marshall Field's. The flat panel adaptable speaker systems are lightweight, battery-operated and can plug into virtually everything from MP3 players to portable laptops. Sonic Impact Technologies, the maker of the world's first flat-pack, corrugated cardboard speakers, breaks the sound barrier with its unique audio components, state-of- the-art technology and sound quality.
Guests can also discover rugged, old- fashioned canvas canoe packs, durable travel bags, briefcases, totes and accessories from Duluth Pack at Marshall Field's. Duluth Pack, based in Duluth, Minn., offers durable products that are handcrafted from the highest quality hardware and all- natural canvas and leather. Guests can purchase items directly from the kiosk or via a web-enabled connection.
Batteries not included? Guests can locate all the batteries needed to power their holidays at the Energizer Battery Store at Marshall Field's. Energizer, one of the world's largest manufacturers of batteries and flashlights, features nearly every battery under the sun, including batteries sure to fit the smallest gifts during the holidays.
In a retro return to personalized apparel, Marshall Field's is offering tee shirts made to order from Strange Cargo Custom Tee Shirts, a Chicago-based vintage and novelty store. Strange Cargo's urban designs are custom-made right at the kiosk for approximately $16 at Marshall Field's.
In addition, Sprint PCS features a variety of wireless phones and service plans guests can order from its kiosk at Marshall Field's. Sprint PCS offers the largest 100-percent digital, nationwide PCS wireless network in the United States.
And for another wonderful way to shop, Marshall Field's offers guests the "best of Marshall Field's Direct," featuring several exclusive items from inspirational gifts, home decor, jewelry and accessories. The fully web- enabled kiosk also provides a direct phone line and online access to the full assortment at fields.com. Marshall Field's recently added more than 20,000 items to its online assortment - giving it one of the largest online product offerings for a department store.
Newness abounds at Marshall Field's. Beginning with the evolution of the company's State Street store, Marshall Field's is transforming into a shopping experience unlike anything else in retail. Expected and unexpected merchandise in a fun shopping environment have taken Marshall Field's to a new level and raised the bar in retail.
About Marshall Field's
Marshall Field's full-service department stores have a 150-year legacy of fashion leadership and retail excellence. Marshall Field's inspiration for unexpected merchandise originates from its legendary State Street store in Chicago, which sets the bar as the most exciting destination in retail. Marshall Field's had annual revenues of $2.7 billion in 2002, generated from more than 14 million square feet of retail space. Marshall Field's operates 62 stores in eight states and offers online shopping at www.fields.com . Marshall Field's, along with its parent company, Target Corporation (NYSE: TGT), gives back more than $2 million each week to local communities through grants and special programs.
CONTACT: Jennifer McNamara of Marshall Field's, +1-612-375-4163.
SOURCE Marshall Field's
Jennifer McNamara of Marshall Field's, +1-612-375-4163
Posted by Craig at December 3, 2003 08:48 PM