January 11, 2004

Is CRM Innovation Dead?

large CRM vendors converging on common set of CRM-application functions. These are, primarily, sales automation, customer-service automation and marketing automation. Within each of these areas, most vendors now offer at least basic functionality -- for example, opportunity management for sales, problem management for customer service, and campaign management for marketing. full story

Posted by Craig at January 11, 2004 02:51 PM