May 24, 2004DVD Rental KiosksMcDonald's announced today that they will begin testing a new DVD rental service at all 105 stores in Denver Colorado. "News: McDonald's Does WiFi, Now DVD Rentals?" McDonald's announced today that they will begin testing a new DVD rental service at all 105 stores in Denver Colorado. The rental service will be operated by small kiosks, similar to the ones found in airports. This will not be the first test, as McDonalds has already tested the idea in Washington and Las Vegas and had a huge response. If all goes well in Denver they hope to make it a national service at all McDonalds. How can McDonald's compete with Blockbuster and other movie rental stores? By offering the DVD's for rent, at only $1 buck a day. When you compare this to the $3.99 that blockbuster wants a day for a DVD, you can easily see how McDonald's may just pull it off. The rented DVD's can be returned to any McDonals. This a major convenience for consumers because McDonald's has over 30,000 stores and Blockbuster only has around 9,000.
"We are doing everything we can to be more relevant with everyday consumers," says Mats Lederhausen the director of McDonald's Ventures. Blockbuster has not commented on this new story, but if McDonald's makes it a national service, then Blockbuster and other movie stores could be in trouble. News: McDonald's Does WiFi, Now DVD Rentals? Posted by Craig at May 24, 2004 07:08 PM |