Store-Within-Store
Circuit City to Launch Verizon Wireless Store-Within-a-Store Concept
RICHMOND, Va. (August 31, 2004) - Circuit City Stores and Verizon Wireless, Bedminster, N.J., announced yesterday that they have signed an exclusive agreement to create a Verizon Wireless store within each of more than 570 Circuit City superstores around the country. Verizon Wireless will operate the Verizon Wireless stores and be responsible for the employees, wireless and wireless-related inventory, displays and signage.
Circuit City shoppers will have access to the same features they would find in Verizon Wireless Communications stores, including account look up, bill pay and other benefits previously only available at Verizon Wireless Communications stores.
The rollout will begin in September and is scheduled for completion in November. Verizon Wireless signs will be displayed on the exterior of each Circuit City Superstore that has a Verizon Wireless store inside.
Executive Technology
Posted by Craig at August 31, 2004 03:19 PM