September 22, 2004Wi-Fi Hotels SurveyTravellers rejecting hotels with iffy wi-fi service - Jupiter survey for BT Most travellers would not return to a hotel where the wi-fi internet service was unsatisfactory, according to a survey of regular hotel users across North America. The survey, conducted by Jupiter Research for British telco BT, reveals a hotel's brand reputation is at stake when guests experience an unreliable high speed wireless internet service during their stay. Nearly half of all guests surveyed attributed their levels of satisfaction with onsite wi-fi internet access to the hotel group or brand and 44 per cent blamed the hotel they were staying in at the time for any problems, highlighting the damage a poor wi-fi internet service can cause to a hotel's reputation. More than half of hotel guests questioned would not stay in a hotel again if they were dissatisfied with the wi-fi internet service provided and a quarter of respondents would tell co-workers, friends and family. The bulk of frequent hotel guests surveyed were business users, with over a third of guests surveyed making more than 13 business trips annually that include a hotel stay. Some 87 per cent of these business travelers placed high levels of importance on the availability of a wi-fi internet connection during their visit. Digital Media Europe: News - Travellers rejecting hotels with iffy wi-fi service - survey Posted by Craig at September 22, 2004 06:19 PM |