Membership Kiosk
Steak and Ale Restaurants to roll out loyalty kiosks
Fishbowl, a Virginia-based full-service marketing company for the hospitality industry, is rolling out its new Membership Enrolment Kiosk throughout the 64 unit Steak and Ale Restaurants chain. Fishbowl's Enrolment Kiosk enables Steak and Ale to enrol diners in its Preferred Guest List using a kiosk in each restaurant. Guests join the list by entering their contact information using a touch screen. The process is simple and takes less than a minute. The membership information is downloaded nightly via wireless data transfer to Fishbowl where it is merged with the existing Steak and Ale membership database. After sign up, members will receive the Guest Loyalty programme emails including welcome messages, special promotions and member discounts. The restaurant chain started seeing a significant increase in sign-ups immediately after deployment. Averaging fifty new names per store each week, the chain is building a list whose redemptions of up to 20% will more than pay for the chain's annual email marketing programme. Future applications for the kiosks include guest feedback, nutritional information, and job information.
Web: http://www.fishbowl.com
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Posted by Craig at September 24, 2004 09:20 PM