Music Download Swiss
Soft drink giant Coca-Cola has launched a Coca-Cola-branded music store in Switzerland, in collaboration with white-label digital music service provider ODS from Loudeye.
Coke launches Swiss online music shop
16/11/2004 by Victor Frimpong
Soft drink giant Coca-Cola has launched a Coca-Cola-branded music store in Switzerland, in collaboration with white-label digital music service provider ODS from Loudeye.
The MyCokeMusic service will allow consumers to search, stream and download digital songs from a catalogue of around 400,000 tracks. As well as international music, the service will feature local Swiss music and artists.
The company hopes to use this service to consolidate its market position and strengthen its brand, especially among youth.
This is not the first time Coca-Cola has launched an online music service: in January, 2004, the company launched an online music store in the UK, which was also powered by OD2.
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Posted by Craig at November 16, 2004 04:44 PM