Hotel to add Check-In Kiosks
Fairmont Hotel and Resorts in Canada is taking the kiosk check-in plunge. Hotel Check-In has been showing up in news quite a bit lately and unfortunately not in an favorable context. Still, providing service to your customers is paramount.
Fairmont Hotels & Resorts today embarked on a plan to revolutionize the guest registration process by announcing plans to install self-service kiosks in its hotels in North America. Deployed to service the ever-evolving expectations of business and leisure travelers alike, the brand's latest technology initiative will commence with an installation at Toronto's Fairmont Royal York. A rollout to outfit other Fairmont properties with the kiosks will follow later in the year.
Aimed at offering both choice and transparency to its clientele,
Fairmont's kiosks will include an innovative and original guestroom selection feature; a first within the hotel industry. Based on the initial reservation and pre-confirmed preferences, the guestroom selection feature, similar to the seat selection functionality offered by airline kiosks, will enable travelers to visually select a hotel room of their liking from a graphical map.
"At Fairmont, we take great pride in our ability to deliver technological innovation that improves the guest experience," says Vineet Gupta, vice-president of technology at Fairmont Hotels & Resorts. "We were the first hotel company to offer high-speed and wireless Internet access on a brand-wide basis. Now we're building on our core technology platform to provide our guests with the most sophisticated self-service solution in our industry."
Fairmont's self-service kiosks enable guests to efficiently check-in and out, personally select a room, receive their room key, and instantly enroll in the brand's guest loyalty program, Fairmont President's Club. Other advanced services and features of Fairmont's self-service kiosk solution include:
- The Wireless Guest Ambassador: Using a wireless-enabled computer
tablet, a roving and dedicated guest service agent will be close at
hand to assist guests through the self-service process. Linked
directly to the hotel's property management system, the Wireless Guest
Ambassador will inform, educate, and add Fairmont's renowned personal
touch to the check-in experience.
- Airline Check-In: In conjunction with Air Canada, hotel guests will be able to use Fairmont's hotel-based kiosks to electronically check-in and obtain a boarding pass for any Air Canada flight, before departing for the airport. Intended to maximize traveler convenience by reducing the time spent in airport line-ups, Fairmont is planning to introduce this kiosk capability in late 2005.
- Group Travel Features: As a component of Fairmont's digital arrival,
meeting planners will have the ability to publish customized welcome
messages and up-to-the-minute meeting agendas for conference delegates
and meeting attendees. For added simplicity, the kiosk will be capable
of printing this itinerary information during the check-in process.
Jeff Senior, Fairmont's senior vice president of sales & marketing
believes the new kiosks are another symbol of the brand's promise of
personalization. "We're fully committed to welcoming all of our guests in the manner which they prefer, and are driven to developing processes and products that make it easy for our customers to do business with us. By enhancing the arrival experience in its entirety, we are completely reinventing this process and putting control in the hands of our guests." Senior also sees the kiosks as an ideal solution for corporate travelers, which account for approximately 50 percent of the brand's business mix. "The new kiosks are another industry first for Fairmont and will be of particular interest to those who routinely
travel and are looking to expedite the check-in process."
Fairmont's Technology Platform
Fairmont Hotels & Resorts is the technology leader in the hospitality
industry with a history of industry-leading innovation. By unifying its core
applications and network infrastructure across the portfolio, Fairmont has
created a seamless communications platform capable of sharing information and
promoting consistent operations across its entire brand. In addition to
meeting customer demand for wireless connectivity and high-speed Internet
access, information and communications technology is helping improve customer
service, streamline operations and manage costs. Over the next several years,
Fairmont will introduce a series of guest-facing services that will
revolutionize the hotel experience for Fairmont guests.
About Fairmont Hotels & Resorts
Featuring a collection of fabled castles, secluded lodges, storied
meeting places and modern retreats, Fairmont Hotels & Resorts opens the doors to some of the world's most celebrated addresses. With locations throughout six countries, our 44 distinctive hotels - including The Fairmont San Francisco, The Fairmont Banff Springs and London's Savoy - promise travelers unparalleled settings, rich experiences and lasting memories. Future Fairmont Hotels & Resorts include The Fairmont Mayakoba, Riviera Maya (fall 2005) The Fairmont Cairo and The Fairmont Abu Dhabi Resort & Villas. Call 1-800-441-1414
or visit us online at http://www.fairmont.com.
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Posted by keefner at June 9, 2005 02:44 AM