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The KR Crew

Are We There Yet?
KR Unveils Kiosks for State of Wyoming Travel & Tourism

This summer, as travelers embark on colorful journeys through the State of Wyoming, they will have a “virtual tour guide” on their sides: over 30 touch-screen interactive kiosks now pepper the state, allowing travelers to preview planned stops in sound and motion, while discovering a host of other adventures.

Kelly Rizley Advertising & PR (KR), the Cheyenne, Wyoming
and Fort Collins, Colorado based firm responsible for the kiosks, embarked on a journey of their own in producing these high-tech units. “It has been about five months in production,” says Kelly Rizley, KR President, “but the project started even before that. We responded to an RFP put out by the State of Wyoming
Travel & Tourism almost a year ago — that’s when the work
really began.”

Proposing a novel and elastic solution that is easy to update
in the absence of internet access, KR beat out several other contenders to win the contract. Since the project began, KR
has overseen everything from information tracking and data retrieval to working with world- class kiosk manufacturer KIOSK Information Systems of Louisville, Colorado, who fabricated and delivered the units. But the work was more than just nuts and bolts.

“Content design was a large part of our job,” says Art Director Leila Singleton. “We wrote scripts and edited custom videos for 23 counties plus Yellowstone [National Park], and we also handled all interface design and architecture. We really got a chance to work all angles of the project.”

Indeed, the project tapped the agency’s multitude of in-house talents. Kelly Rizley’s video and sound editing is complemented by the voice of Agency Principal Keri Rizley — Rizley is a former news anchor with classical vocal training, and her voice, which has been described as “warm” and “inviting,” is featured on all 25 videos the firm produced. In addition to those videos, the State provided videos of their own.

A project of this scope does beg outside talent. Robert J. Aukerman, a Flash animator and published illustrator out of Fort Collins, joined the team as Interactive Design Specialist and became an indispensable part of the project. Also on board were PHP programmer Jim Thome of Fort Collins, award-winning CG Animator Kyle Winkelman of Vancouver, British Columbia; and world-renowned guitarist Rich O’Brien, whose piece “There’s an Old Spinning Wheel” lends the kiosks a distinctly western flavor. Sample MP3

“It takes all you have and more to execute a project of this scale,” says Rizley.
“But we’re finally at a point where we can stop asking ‘Are we there yet?’ and enjoy
the view.”

For more, refer to the Casper Star-Tribune story “Showcasing Wyoming.”