Digital Music and Virgin
Virgin Digital is targeting newbies to digital music in the UK with its new Virgin Digital Music Download Starter Pack. Includes inexpensive player.
The starter pack includes a low end player, five "free" downloads and "easy-to-understand" instructions. The player isn't exactly state of the art, but it does offer 256MB of space, a USB interface and ample amounts of Virgin branding, just in case you forgot where you got it from.
It's not a bad deal at £29.99, but I wonder just how many people that wouldn't be mp3 player owners will be enticed by the offering. Enticing or not for the technophobic, the Virgin starter kit is available now at Virgin stores in the UK.
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Posted by keefner at July 19, 2006 07:47 AM