August 11, 2006

Case Study - Self-Service Sidewalk Shopping Kiosk

Innovative, first-of-its-kind kiosk project that’s getting rave reviews at the Madison Avenue store where it was installed August 7. Self-service window shopping kiosk for Polo Ralph Lauren.

Sidewalk Shopping Comes of Age
By Rick Redding, Kioskcom
August 11, 2006
Source Article

New York, New York: For Paul Zaengle, Vice President of Interactive Technology at Polo Ralph Lauren, it’s a way of giving the company’s customers another convenient way to interact with the company.

For Alex Richardson of Selling Machine Partners, Polo Ralph Lauren kiosk consultant, the new Interactive Store Window serves as a powerful marketing tool for the stores while offering customers convenient access to the world of Ralph Lauren through online purchases.

The result is an innovative, first-of-its-kind kiosk project that’s getting rave reviews at the Madison Avenue store where it was installed August 7. Zaengle said the reaction from customers has been positive and intriguing.

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Posted by keefner at August 11, 2006 09:45 AM