September 28, 2006Digital Signage -- Futuristic Advertising with SBCVery cool -- Vert Inc.'s "VID", or Vert Intelligent Display, is a mobile video graphics display module that mounts to the top of taxicabs and receives advertising media through a wireless internet connection. The VID uses GPS to identify its location and change advertising messages to correspond with advertiser's geographic selections. Futuristic Advertising Debuts with EPIC SBC On-Board Eugene, OR — VersaLogic Corp. announced today that the company's AMD GX 500-based single board computer, the Gecko, has been designed into an innovative advertising media that integrates video, internet, and GPS technology. Vert Inc.'s "VID", or Vert Intelligent Display, is a mobile video graphics display module that mounts to the top of taxicabs and receives advertising media through a wireless internet connection. The VID uses GPS to identify its location and change advertising messages to correspond with advertiser's geographic selections. This technology allows, for instance, ads displayed in the financial district to be different than those displayed when the taxi is in a university neighborhood. VersaLogic Corp. will showcase Vert's display in their booth (# 921) at the Embedded Systems Conference in Boston, September 26th – 27th. This futuristic device brings us closer to advertising one might find in science fiction films such as Sony Picture's "The Fifth Element", and Ridley Scott's "Blade Runner", where video advertising on flying vehicles may have been first suggested. The displays are now being used in Boston and will soon be in use in Philadelphia, New Orleans, New York, Las Vegas, and other major cities. The Gecko single board computer integrated into the display controls the ultra-bright LCD and coordinates communication with the central server and GPS system. The Gecko is an EPIC-format single board computer with an AMD GX 500 processor, ideal for mobile applications due to its low power consumption (less than 5 Watts) and lack of moving parts (such as a fan). Features of the board include integrated video and audio, up to 512 MB RAM, 10/100 Ethernet, 4 USB ports, 4 COM ports, analog/digital I/O, and a CompactFlash socket for on-board media storage. About Vert Inc. About VersaLogic Corporation Source: VersaLogic Corporation Posted by keefner at September 28, 2006 03:10 PM |