April 13, 2007KIOSKS Case Study -- Check-In Kiosk for AlamoNew advertising campaign by Alamo promoting kiosk usage. Alamo use a beaver and a buffalo in ads for the rent-a-car company. Not unlike Frontier Airlines (animals work better than people). In the 30-second spots, Al the beaver teaches his timid buffalo friend Mo to "fight the herd instinct" by choosing Alamo’s self-service kiosk instead of standing in line at the checkout counter. We think the second one with the guy inside the kiosk is the funnier of the two but we are partial to inside of kiosk... View story for links to both videos. New advertising campaign by Alamo promoting kiosk usage. Alamo use a beaver and a buffalo in ads for the rent-a-car company. Not unlike Frontier Airlines (animals work better than people). In the 30-second spots, Al the beaver teaches his timid buffalo friend Mo to "fight the herd instinct" by choosing Alamo’s self-service kiosk instead of standing in line at the checkout counter. Kiosks are manufactured/designed by KIOSK Information Systems
Posted by staff at April 13, 2007 01:42 PM |