June 23, 2007

Comments on Pay By Touch loyalty gif card kiosk

Digital Money Forum comments on the reward and gift card kiosk by Pay By Touch. The Internet-enabled kiosk lets shoppers create customized store-branded and third-party gift cards with personalized “to” and “from” names and single or multiple design full-color graphics. Gift cards can be purchased and dispensed directly from the self-serve kiosk.


Digital Money Forum: I could imagine using this

I could imagine using this
[Dave Birch] There's been a rash of announcements of new payment schemes recently, many of them centred on mobiles. I find myself reading some of these announcements and thinking "well, that sounds neat" but then saying to myself "I couldn't see me using it". There's a disconnect. But some of them I could see myself using. For example, Pay By Touch have developed a Reward and Gift Card Kiosk. The Internet-enabled kiosk lets shoppers create customized store-branded and third-party gift cards with personalized “to” and “from” names and single or multiple design full-color graphics. Gift cards can be purchased and dispensed directly from the self-serve kiosk, eliminating the current requirement of purchasing gift cards at the check-out lane or customer service counter. The kiosks store an unlimited number of graphics, so multiple merchants or brands can be supported on a single kiosk. Here’s how it works:

1. Using a touch-screen, the shopper chooses from multiple designs to match the gift-giving occasion, and chooses the denomination he or she prefers.
2. The shopper then types in both the recipient's and the gift giver’s name (likely her own) into the "to" and “from” fields.
3. Using a credit card, the shopper purchases the gift card directly through the kiosk. The shopper presses “print” and a personalized, activated gift card is printed in seconds, along with a receipt.

Technorati Tags: loyalty, p2p, payments

Now that is a kiosk I could imagine using. The kids want to play World of Warcraft or whatever, so I get them a card with a WoW character on and money loaded on to it to keep them going for a while. Assuming that these are Visa or MasterCard gift cards (ie, "open" gift cards), then I'm in.

http://www.paybytouch.com/vgn/staticfiles/documents/pdf/PBT_Loyalty_Gift_Card_Kiosk.pdf

Posted by staff at June 23, 2007 10:03 AM