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Excerpt

The bottom line rules

At this early stage in the green IT game, it's hard to make definitive statements, because strategies are still being formulated by vendors and users. This is highlighted by the results of a May 2007 Forrester survey of 124 IT managers and procurement professionals in North America and Europe.

The report, entitled Tapping Buyers' Growing Interest in Green IT, notes that while 85% of respondents said that environmental factors are important in planning IT operations, only one quarter said they have written green criteria into their companies' purchasing processes.

In the end, of course, it all boils down to the bottom line. As one survey respondent declared, "We would do green because it makes business sense, not because it's green. It would have to show cost savings."
The report's author, Christopher Mines, notes: "We heard two reasons why green matters: efficiency and corporate responsibility. Most IT decision-makers told us that a green purchase would only happen in the context of cost reduction. These are hard-headed, ROI-driven business decisions."