August 23, 2007Company Profile - Smart Button Loyalty for CasinoCompany profile -- Smart Button is a leading developer of loyalty marketing solutions and rewards programs for the sports, entertainment, gaming, and retail industries. Smart Button is a leading developer of loyalty marketing solutions and rewards programs for the sports, entertainment, gaming, and retail industries. Smart Button’s software helps companies identify their most loyal customers and fans, tailor and segment customer data, and use that information to market more effectively. Smart Button’s loyalty marketing software has been helping organizations achieve their business objectives since 1994, and is currently utilized in over 500 facilities throughout the United States and Canada, including over 60 percent of the North American pari-mutuel venues, several Las Vegas casinos, MLB and MLS professional sports teams, NCAA college athletics, retail shops, restaurants, and radio stations. Over 2.5 million patrons are currently enrolled in Smart Button's database. More information can be found on Smart Button at www.smartbutton.com.
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