December 03, 2007

GM Kiosks Shown at Tradeshow

MxN Middle East announced that it has just completed the supply of self service Kiosks to General Motors Middle East that were launched at the 9th Middle East International Motorshow held in Dubai. Photo of units provided.

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The kiosks featured a survey that once completed would provide the customer with an opportunity to win a free car of their choice.

'In today's Digital world, solutions like the one we have recently supplied to GM will increasingly become the norm. We provided them with a full turn key solution including the hardware, content and technical support.' said Raad Raad, Managing Director of MxN.

The GM Kiosks were the first of their kind at the Motorshow in Dubai. Customers were asked to complete a short survey and in exchange they would get a voucher for a gas card or dealership services, with the purchase of a GM vehicle if made before December 31st, 2007.

They were also entered into a draw to win the GM vehicle of their choice.

'We are really pleased with being the first to rollout this kind of technology at the Motorshow. This step is in line with our constant quest for innovation and use of the latest technology ' said Shereen Harris, CRM Manager for General Motors Middle East.

MxN is one of the only companies in the region to be able to provide a full turn key solution for its customers. The delivery of the GM kiosks is just another example of MxN's commitment to maintain this dominant leadership position in the area of Digital Media.

'In choosing MxN one of the determining factors was their ability to deliver on all aspects of this project from hardware and technology to content, including round-the-clock support to ensure smooth implementation.' continued Shereen.

The kiosk program will now move on to the Kuwait International Automobile Exhibition to be held at the Kuwait International Fair Grounds in Mishref, Kuwait from November 28th to December 4th 2007.

About General Motors
General Motors has been the global automotive sales leader for 75 years. Founded in 1908, GM today employs about 284,000 people around the world. With global headquarters in Detroit, GM markets its cars and trucks in 33 countries.

In 2006, 9.1m GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Hummer, Opel, Pontiac, Saab, Saturn and Vauxhall. It marked the third time (2006, 2005 and 1978) GM has sold more than 9m vehicles in a calendar year.

GM has been operating in the Middle East since the 1920s. GM's vehicle brands sold in the region are Cadillac, Chevrolet, GMC, Hummer, Opel and Saab supported by a unique set of customer-focused services. GM parts and accessories are sold under the GM Parts and ACDelco brands. The regional office in Dubai covers the company's operations in Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, UAE and Yemen.

In 2006, GM sold 140,509 vehicles in the Middle East, representing a 24 percent increase over figures recorded in 2005, and the company continues to introduce pioneering programmes in the region. One example is GMs' unique Nationalisation programme in the Kingdom of Saudi Arabia, which has been officially recognised by the Saudi government as a benchmark for training young nationals.

More information on GM and its products can be found on the company's consumer websites www.gm.com and www.gmarabia.com.

For more information:
Saada Hammad
Communications and Public Relations Manager
General Motors Middle East
Tel (+9714) 3143350

About MxN
MxN provides technology, consultation and content services to clients and customers throughout the Middle East, Europe and Asia. MxN has its corporate headquarters in Dubai's prestigious Dubai Media City. MxN focuses on providing innovative, robust and flexible technologies that fuel the digital communications industry. MxN delivers solutions giving its partners and clients the ability to effectively communicate with their targeted audiences providing customizable digital marketing tools that include first of its kind features, such as multi-zone video and multi-channel audio playback.

The MxN Network is powered by the most robust, flexible and scalable digital content management softwares in the market today. MxN designs and develops world class technologies that fuel the emerging digital communications industry. As this industry spans over the reach of many others, we understand that each business has its own individual needs. This is why we have developed all our products using flexible, modular architecture in order to provide powerful functionality with the ability to quickly deploy, modify, and upgrade your systems.

For information or opportunities in the region please contact:
Raad Raad
Managing Director
Middle East and North Africa
www.mxnmena.com

Posted by staff at December 3, 2007 08:35 AM