March 11, 2008

QSR Food Ordering Kiosks

A three restaurant pilot is underway that will test the level of guest adoption of the technology, improvement in speed of customer service, and lift in average check the franchisee can achieve. "The pilot period enables us to learn and improve the self-service program from both a customer service and store integration perspective," said Smith.

Boddie-Noell Enterprises and EMN8 Introduce Self-Service Kiosks at Hardee's Largest Franchisee

Boddie-Noell Enterprises and EMN8 Introduce Self-Service Kiosks at Hardee's Largest Franchisee
New Self-Service Kiosks Provide Quick and Easy Ordering for Hardee's Customers

SAN DIEGO — Boddie-Noell Enterprises (BNE), the largest Hardee's franchise operator in the United States with 345 restaurants in four states, and EMN8, the leader in technology-based, rich-media self-service systems for quick service restaurants (QSRs), today announced the introduction of EMN8 kiosks in BNE Hardee's restaurant locations.

According to BNE Director of Field Information Systems Jody Smith, a three restaurant pilot is underway that will test the level of guest adoption of the technology, improvement in speed of customer service, and lift in average check the franchisee can achieve. "The pilot period enables us to learn and improve the self-service program from both a customer service and store integration perspective," said Smith.

EMN8's self-service software features vibrant graphics and a user friendly interface that allows Hardee's customers to order their food quickly and easily. The menu presents products, suggestions and options in such a manner as to influence customers' decisions at the point of purchase, increasing average ticket and menu awareness. "We are in the early stages, yet customer feedback has been very positive and the increase in the average check amount exceeds our expectations," noted Mike Boddie, president of the BNE Restaurant Division.

BNE's selection of EMN8 as its self-service partner was driven by EMN8's experience in the QSR industry, its expertise in user interface design and point-of-sale (POS) integration, and its product's ability to accept both cash and credit card payments. More than 60 percent of the orders processed to date at the kiosks involved cash payments.

"The Boddie-Noell program is a true collaboration between our two companies that successfully leverages the knowledge EMN8 has gained through our ongoing market research, previous QSR implementations and POS integrations," said Peter Boylan, vice president of sales at EMN8.

About Boddie-Noell Enterprises Inc.
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Boddie-Noell Enterprises, www.bneinc.com, is a diversified family-owned business engaged primarily in restaurants and land development. It is the largest Hardee's franchise operator in the United States with 345 restaurants across four states. The company owns the Texas Steakhouse & Saloon and Cafe Carolina and Bakery restaurant brands. It also operates Moe's Southwest Grill franchises and the historic Rose Hill Conference Center in Nashville. Boddie-Noell has major land-development projects completed or underway along the North Carolina coast and in Virginia. It employs more than 12,750 people and is headquartered in Rocky Mount.

About EMN8 Inc.

EMN8, www.emn8.com, is the leading developer of consumer self-service order and payment systems for the quick service restaurant and fast casual dining industries. Its products leverage innovative technology and designs, cash and payment card handling capabilities, integration with leading point-of-sale (POS) application, and compatibility with industry leading kiosk and POS hardware. EMN8 systems increase average check, improve speed of service and deliver consistent in-store brand messaging while reducing an enterprise's overall operating costs. EMN8 systems have been deployed within major QSR brands including Arby's, Burger King, Carl's Jr., Hardee's and Jack in the Box. EMN8 is headquartered in San Diego.
EMN8, Inc. Madeline Pantalone, Vice President of Marketing 858-784-0800 X106 [email protected] or Boddie-Noell Enterprises Jerry Allsbrook 252-937-2800 [email protected]

Posted by staff at March 11, 2008 01:11 PM