April 10, 2008

Rite Aid and Fujifilm Announce Partnership

Rite Aid Stores Nationwide To Launch Expanded, State-of-the-Art Photo Services Starting This Summer. “Our agreement sets the stage for creating a ‘Best in Class’ photo solution for our more than 5,000 Rite Aid stores nationwide,” said John Pollock, Rite Aid vice president category management.


“Fujifilm will be our partner and the end-to-end solution provider as we re-launch our photo products business.”

With this new multi-year agreement, Rite Aid customers will enjoy a significantly wider range of state-of-the-art photo products and services through more convenient, easier-to-use technology.

Rite Aid Photo centers will operate using Fujifilm GetPix kiosk instant print solutions and Fujifilm Frontier Dry Lab solutions. Fujifilm will also be the exclusive supplier to Rite Aid for brilliant color film, including a selection of convenient Fujifilm One Time Use Cameras, Fujicolor Crystal Archive Paper and chemical supplies. Fujifilm will also provide send-out photofinishing services by Fujicolor Processing, including prints, photo books, greeting cards, enlargements and a wide range of new heirloom-quality photo gift products, such as blankets, ties and other items.

Rite Aid customers will have the added convenience of an easy-to-use photo website from the comfort of their own homes, which will allow them delivery of their purchases to any Rite Aid store across the country. So if a customer orders traditional 4”x 6” prints or a creative photo gift, relatives who live in another part of the country can pick them up at their local Rite Aid without the added cost of packing and shipping the items.

When customers choose to visit Rite Aid stores in person, they will be able to use a kiosk display similar in design to the Web experience, but with an additional convenience. Customers will be able to get their prints made in minutes, on the same day or in a few days in most stores, depending on the customer’s choice.

“We are proud to be partnering with one of the nation’s leading drug store chains. This agreement is a testament to the confidence Rite Aid has in Fujifilm, and our commitment to the photo retail business,” said Bing Liem, vice president sales, Imaging Group, FUJIFILM U.S.A. “We have a deep understanding of the needs of the retail photo market, and look forward to continuing to innovate on the behalf of consumers, who know they can rely on Fujifilm.”

Posted by staff at April 10, 2008 07:28 AM