April 28, 2008Interview - Jens Schindler of Digital Signage Expo 2008 EuropeInterview with Jens Schindler of Digital Signage Expo of Europe + press release describing the upcoming show. Looks like 170 exhibitors. This week the Minicom Interview speaks to Jens Schindler, Managing Director of Digital Signage Expo 2008. With the show coming up soon, thought it would be good to speak to Jens. A philosopher by degree, Jens founded hf media & events in 2002 after having worked in sales and marketing roles for major trade publishing and events companies in the UK and Germany. He has focused on high-tech markets such as electronics, automation, airports and digital customer communication. Minicom Blog: Hi Jens. Thank you for joining us. MB: What do you think the highlights of the show will be? MB: How did the show come to be? MB: Is there a theme? MB: What has been the response of the Digital Signage community to the show? MB: While your show is Euro-centric, what sort of response have you had from the rest of the world? MB: Besides the booths there is an extensive program of panel workshops and forums? MB: You have any plans in store or innovations for the future shows? MB: Nice speaking with you Jens and good luck with the show.
Experts in self-service solutions and digital customer information More visitors than last year will be showcasing their self-service solutions at KIOSK EUROPE EXPO 2008. DIGITAL SIGNAGE EXPO 2008 will be held in parallel. After the success of KIOSK EUROPE EXPO 2007 last year, the international trade fair for self-service kiosks, technologies and solutions for all industries is again being held in Essen this year. In cooperation with POPAI, hf media & events is also organising DIGITAL SIGNAGE EXPO 2008 that will run in parallel; this is dedicated to in-store TV, digital media, ad screens and content-management solutions. Messe Essen will open the doors to halls 1 and 2 (entrance via the Messehaus Süd) for the two exhibitions and associated workshops from 9 a.m. to 5 p.m. on 6 to 8 May 2008. More than 170 exhibitors have already registered, including big-name companies, such as 3M, IBM, Samsung, Sony and Wincor Nixdorf. KIOSK EUROPE EXPO 2008 and DIGITAL SIGNAGE EXPO 2008 will together occupy 50 percent more exhibit space than last year and will showcase current solutions that are already available on the market alongside prototypes and concepts from research institutes. Exhibitors include European companies from Germany, Italy, France, Spain and several Eastern European countries, as well as suppliers operating at international level. More than 170 exhibitors have registered so far, which is 30 percent more than last year. “This year, visitors can look forward to a new concept that will showcase both self-service solutions and those for digital customer communication. At a joint fair, trade visitors can find solutions for a diverse range of industries, including retail, financial services, tourism and entertainment, as well as for the public sector, and can thus benefit from the experience of all industries. “We are confident that we’ll be able to build on last year’s success and impress both visitors and exhibitors alike with our new, exciting concept. For the first time, the world’s largest self-service trade event and Europe’s largest fair for digital signage will be held under one roof”, says Jens Schindler, MD of the event organiser. KIOSK EUROPE EXPO 2008, which will be held in halls 1 and 2, is Europe’s only trade fair dedicated exclusively to self-service solutions. Exhibitors will include 3M, Epson, Friendlyway, Hergos Sistemas, IBM, Sagem, Star Micronics, Thales, Verifone and Wincor Nixdorf. DIGITAL SIGNAGE EXPO 2008 is organised in cooperation with POPAI, the global trade association for retail marketing. In hall 1, exhibitors such as Fujitsu Services, JVC, Panasonic, Samsung, Scala, Sharp, Sony and T-Systems will showcase their solutions for in-store TV, ad screens and content management. KIOSK EUROPE EXPO 2008 and DIGITAL SIGNAGE EXPO 2008 show solutions, not technology Self-service information and transaction terminals can be used for a variety of different processes, such as paying for goods or applying to an employer for holiday. Enabling consumers to perform these processes themselves gives them better control and, in many cases, also greater flexibility. Wincor Nixdorf demonstrates this on the basis of solutions for the retail trade and for production companies. Digital signage solutions are suitable for presentations in different scenarios, such as waiting and reception areas, conference rooms and for use at the point of sale. Companies such as JVC, Panasonic, Samsung, Sony and Sharp will showcase a large selection of displays in various sizes, which also allow interaction with the customers. Software suppliers that will be present at the show include Dimedis, JVC and Scala; their products can be used for the flexible operation of entire networks. Fujitsu Services will present complete solutions, including services for digital customer communication. A glimpse of the future: Self-Service Futures Parlour and Content Centre At DIGITAL SIGNAGE EXPO 2008, the spotlight will be on the Content Centre on a round stand 12 metres in diameter located in the middle of hall 1 under the motto “content is king”. Hardware and software require customer-relevant content in order, as complete solution, to offer customers and users added value. In the Content Centre, suppliers of digital content from all over the world will be showing trailers and campaigns. Workshops: The three KIOSK EUROPE EXPO 2008 workshops will be held under the heading, “The future of customer service”. The individual topics and experts will be as follows: - Tuesday, 6 May 2008: “How to manage a successful Self-Service project – or how to save 24 % selling cost” - Wednesday, 7 May 2008:“How to Self-Service my business – or how to add 18% sales“ - Thursday, 8 May 2008: “How to face future challenges – or how Self-Service will add value in the future” The three DIGITAL SIGNAGE EXPO 2008 workshops will be held under the heading “Put your message into motion”. The individual topics and experts will be as follows: - Tuesday, 6 May 2008: “How to deploy a successful digital signage project” - Wednesday, 7 May 2008: “How to use digital signage in my business” - Thursday, 8 May 2008: “Digital Signage and interactivity – the consumer of tomorrow”
Dr. Brigitte Knittlmayer Anne Warner About KIOSK EUROPE EXPO 2008 and DIGITAL SIGNAGE EXPO 2008: KIOSK EUROPE EXPO 2008 is organised by hf media & events, publishers of KIOSK EUROPE, Europe’s leading trade publication on kiosk terminals, technologies and solutions. DIGITAL SIGNAGE EXPO 2008 is organised in conjunction with POPAI, the global association for retail marketing. About hf media & events: hf media & events was founded in 2001, focusing on high-quality international B2B communication. It is based in Cambridge, UK. Posted by staff at April 28, 2008 02:26 PM |