Microsoft Marketing for Embedded
Microsoft has new campaign for embedded O/S and all the devices that it is ideal for. Includes kiosks, digital signage, point of service (?), thin client as well as consumer internet devices. They have it framed in comic book hero/cartoon format.
Interesting new approach by Microsoft opting for the comic book metaphor along with videos. I tried viewing the video for kiosks though and it failed. I called it up in Chrome on my XP machines that has no problems with video. Took awhile to download but came down under IE and played under Nero.
Windows 7 is being pushed. Pretty tough on kiosks when you have a ton of legacy devices requiring drivers. You can use XP Mode but that will increase the cost with added RAM. I thought the WEPOS/Point of Service/whatever it is currently called was essentially XP embedded still (just gets new name).
Right now it looks like this might create more confusion than clarity.
MS is advertising it on Bing as a sponsored result. Nothing on Google or Yahoo.
The kiosk video ironically has a picture of a pinball machine off in the distance. Maybe a kid at an Xbox would've been more modern..
Here is the link.
link
Posted by staff at February 20, 2010 09:54 AM