Healthcare Kiosks - Supermarket Stores
Kroger is pilot-testing a two-pronged health-and-wellness program that includes a kiosk that lets shoppers determine physical attributes, such as body mass index, and offers nutritional advice.
The retail food chain has named its LC600 Health Station kiosk "LUCY." It is part of Kroger’s new 'Health Matters at Kroger' initiative, aimed at helping shoppers make healthy food purchases and track personal health information.
Using LUCY and an online account created at the retailer’s site, shoppers can determine weight, blood pressure, blood oxygen and other health statistics, as well as track how those stats change over time.
The Health Matters at Kroger effort also incorporates a pilot of the NuVal nutrition rating system. Deployed earlier this month at 23 locations in central Kentucky, NuVal features shelf tags that provide scores from 1 (for the least healthy foods) to 100 (for the healthiest foods) on the grocer's shelves.
“Many of our customers have told us they want to make healthier choices for their families, and we have listened,” said Kroger spokesman Tim McGurk in an article published by The (Lexington, Ky.) Herald-Leader.
The Herald-Leader reports that Kroger has not set a firm time period for the pilot, but McGurk says the chain is already gauging shopper interest and participation via its online service.
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Posted by staff at April 6, 2010 08:45 AM