July 30, 2010

Redbox Adds Blu-Ray and Game Rentals to some markets

Redbox adds Blu-Ray and games rentals to rental kiosks in some markets. By fall all kiosks will get Blu-ray. 23,000 kiosks at last count.

Many Blockbuster locations have gone out of business with the firm closing one in five of its rental locations. While traditional movie rental stores like Blockbuster appear to be on the way out, Redbox and its kiosk business is growing and looking to expand.

Redbox added game rentals in some markets and is now adding Blu-ray rentals to the mix. Redbox announced this week that it is putting Blu-ray titles into 13,300 of its kiosks across the country. The Blu-ray titles will rent for $1.50 per night compared to the $1 per night a standard DVD rents for. Redbox plans to have Blu-ray films in all of its 23,000 kiosks by this fall.

"Offering Blu-ray rentals is an exciting opportunity for redbox to expand our product offerings and build on the relationships that we've established with millions of consumers nationwide," said Mitch Lowe, president, redbox. "Redbox is a convenient, affordable home entertainment provider and we're delighted to offer consumers their favorite movies on the increasingly popular Blu-ray Disc format."

DailyTech - Redbox Stuffs Kiosks with Blu-ray Flicks in Some Markets

Posted by staff at July 30, 2010 07:24 AM