September 10, 2010

Opinion - Blockbuster Express Kiosk: Can It Beat Red Box?

Opinion off tech site on odds of Blockbuster being able to knock off (or dent) Redbox. This coming after 3-for-$2 rental gambit over Labor Day.

Editors Note: The fellow here should note that it is not Blockbuster going after sales/revenue. They are just the namebrand that NCR licensed for recognition/acceptance. Packard Bell doesn't make TV sets either...Also worth nothing that there is always room for #2

With Labor Day weekend nearly over, you may have seen deals coming from the few available Blockbuster kiosks around your city. These include 3 DVD rentals for $2, a rather low number for any rental agency, following other deals that ranged in the 2-for-$1 area.

You might be thinking “Hey, that is a fantastic deal,” but you could be missing the big picture: Blockbuster is grasping at straws. They have already died as a mainstream rental store, along with companies like Hollywood and mom and pop shops. Now they are doing a crash and burn with kiosks, as well.

The thing is, not everyone like viewing things online or through devices. This means that while Netflix has the bulk share of revenue, they won’t catch it all. The slack has been picked up by convenient Red Box kiosks, which allow you to rent from a kind of electronic vending machine.

Blockbuster seems to be hoping to jump back into the game as a competitor for Red Box, but they don’t even have the revenue to expand. In the meantime, that market has already been so largely covered that it could be hard for them to gain a foothold.

Blockbuster Express Kiosk: Can It Beat Red Box?

Editors Note: The fellow here should note that it is not Blockbuster going after sales/revenue. They are just the namebrand that NCR licensed for recognition/acceptance. Packard Bell doesn't make TV sets either...Also worth nothing that there is always room for #2

Posted by staff at September 10, 2010 09:31 AM