December 02, 2010DVD Kiosk - Redbox Coins New Sales ApproachInvestors happy to see same-store sales growth rebounding for Coinstar. How they did it. Full Story -- HEARD ON THE STREET: Redbox Coins New Approach to Sales - WSJ.com Dual Kiosks Coinstar says that when it adds a second machine to an existing location, it immediately includes the addition's revenue in same-store sales because it is part of an existing location. Coinstar says it has been upfront about this. Even so, it varies from the usual approach by retailers. Generally, when retailers expand a store's square footage by at least 15%, they take it out of the group from which same-store sales are calculated, according to Paul Lejuez, who covers specialty retailers but not Coinstar for Nomura Securities.
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