December 02, 2010

First-of-its-kind recycling "kiosk" developed by Coca-Cola

A first-of-its-kind recycling "kiosk" was unveiled this morning in Arlington, part of a joint effort by the city, Kroger and Coca-Cola.

First-of-its-kind recycling kiosk developed by Coca-Cola opens in Arlington | News for Dallas, Texas | Dallas Morning News | Arlington News

"I can't tell you how proud I am that the first one in the world is in Arlington," said Arlington Mayor Robert Cluck, who cut a "ribbon" made of bottles and cans.

The "Reimagine" center automatically sorts bottles and cans dumped into its recycling bin. Each item — up to 200 a minute — is carried on a conveyer belt through optical scanners before being sorted, separated, crushed and stored, ready to be remade into new products.

The center will benefit Arlington-area schools through a reward program, and students from Hill Elementary School fed the first containers into the unit, outside a Kroger store at Fielder Road and Pioneer Parkway.

The user-friendly sorter was developed by Coca-Cola Recycling and Environmental Products Corp. in an effort to make recycling easier for those who lack a curbside pickup service.

"Our commitment to the environment is real," Coca-Cola Refreshments President Steve Cahillane said. "We believe in building sustainable communities."

Users can also log in to the kiosk and receive recycling credits, good for free or discounted merchandise.

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First-of-its-kind recycling kiosk developed by Coca-Cola opens in Arlington | News for Dallas, Texas | Dallas Morning News | Arlington News

Posted by keefner at December 2, 2010 04:22 PM