January 05, 2011Wireless Mobile - Aruba Announces Wi-Fi Solution For In-Store Mobile MarketingAruba Networks (NASDAQ:ARUN) today announced a new Wi-Fi Solution for in-store mobile marketing, developed in partnership with Digby and Nearbuy Systems, that enables retailers to provide highly-personalized and differentiated customer interactions. TradersHuddle.com - Aruba Announces Wi-Fi Solution for In-Store Mobile Marketing | Press Releases The rapid spread of smartphone applications, combined with increasingly powerful and intelligent access networks, enables retailers to connect customers with promotions to increase revenue and enhance customers' in-store experience. Nielsen Research(1) projects that fifty percent of the US population will own a smartphone by the end of 2011, with two thirds(2) of them researching products and prices online while in stores. Innovative retailers are racing to create compelling in-store shopping experiences to establish and maintain customer loyalty. 3G networks and legacy 802.11a/b/g Wi-Fi networks, designed and deployed for simple inventory management applications, lack the performance and intelligence needed to enable these personalized customer experiences. The combination of 802.11n (300Mbps) Wi-Fi performance with advanced wireless network security and management enables retailers to connect with their customers in new and compelling ways. In a December 2010 survey of retail IT departments conducted by Aruba, 78 percent of respondents said they had in-store Wi-Fi, but 53 percent noted that its primary use is currently "Inventory Control". "Wireless point-of-sale (PoS) Enablement" and "Associate Productivity (voice)" were listed as the second and third most common current uses for in-store Wi-Fi. This will likely shift toward more customer-experience focused applications, as demonstrated by the 38 percent who list "Customer Wi-Fi Access" and the 29 percent who name "Self-Shopping" as targets for deployment in the next two years. Thirty-six percent of survey respondents represented organizations with more than 1,000 stores, while 19 percent have 50 or fewer stores. The Aruba Wi-Fi solution for in-store mobile marketing consists of: Secure and Scalable In-Store Wi-Fi In-store Customer Wi-Fi Engagement Wi-Fi Optimized Smartphone Applications Presence and Location Intelligence “Retailers' success depends on their ability to provide the best possible in-store shopping experience to their best customers, who are increasingly using smartphones in-store for product and price comparison," said Andrew Borg, senior research analyst for Wireless & Mobility at the Aberdeen Group. "With their partners Digby and Nearbuy, Aruba is the first WLAN vendor to put together a compelling Wi-Fi solution that enables retailers to deliver a highly personalized and differentiated mobile shopping experience.” “Legacy retail Wi-Fi networks are designed for simple mobile worker applications,” said Manish Rai, director of retail marketing at Aruba Networks. "The explosion of smartphones and tablets has made customer Wi-Fi access table stakes for retail businesses. Aruba’s in-store Wi-Fi solution enables retail customers to connect more directly and more intimately with their customers." For additional information, please read On-Premises Mobile Retail: Empowering Deeper Customer Engagement, a new report by Aberdeen, available as a free download from the Aruba web site: http://www.arubanetworks.com/pdf/solutions/AB_AberdeenGroup-On-Premises-Mobile-Retail.pdf. Detailed information on Aruba retail solutions is available on the Aruba web site: http://www.arubanetworks.com/instoremobile. Please visit us at NRF Retail's BIG Show booth #2437 to see personalized, location-aware instant in-store mobile marketing demo over Aruba Wi-Fi network. Please also register for "Mobile Retail 2011: The Impact of Smartphones, Tablets, and Wi-Fi ®" with Aberdeen's senior analyst Andrew Borg and principal analyst Sahir Anand. You may register here: http://tinyurl.com/2f2ep4y. (1) The Nielsen Company, “US Smartphone Penetration to Be over 50 percent in 2011,” March 2010 (2) Gartner, “Mobile Consumer Shopping Preferences, 2010: U.S.,” December 2010 About Aruba Networks, Inc. Aruba is a global leader in distributed enterprise networks. Its award-winning portfolio of campus, branch/teleworker, and mobile solutions simplify operations and secure access to all corporate applications and services - regardless of the user's device, location, or network. This dramatically improves productivity and lowers capital and operational costs. Listed on the NASDAQ and Russell 2000® Index, Aruba is based in Sunnyvale, California, and has operations throughout the Americas, Europe, Middle East, and Asia Pacific regions. To learn more, visit Aruba at http://www.arubanetworks.com. For real-time news updates follow Aruba on Twitter and Facebook. © 2010 Aruba Networks, Inc. AirWave®, Aruba Networks®, Aruba Mobility Management System®, Bluescanner, For Wireless That Works®, Mobile Edge Architecture®, People Move. Networks Must Follow®, The All-Wireless Workplace Is Now Open for Business, RFprotect®, Green Island, and The Mobile Edge Company® are trademarks of Aruba Networks, Inc. Wi-Fi® is a trademark of the Wi-Fi Alliance. All rights reserved. All other trademarks are the property of their respective owners. Aruba NetworksWilson Craig, +1-408-516-6182Director, Corporate [email protected] CommunicationsPatty Oien, + [email protected]
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