January 14, 2011

Scala powers touch display self-service kiosks in German restaurant chain

Scala, a global digital-signage and advertising-management solutions provider announced today that its software is powering a touch interactive ordering system at holyfields restaurants in Germany.

Scala powers touch display self-service kiosks in German restaurant chain | QSRweb.com

According to the announcement, holyfields partnered with Newroom Media and the Ippolito Fleitz Group to develop user-friendly self-service kiosks, with the goal of creating a digital-ordering system to speed up the ordering process. To order a meal, a customer simply selects his or her preferred food and drink on one of the kiosks and then proceeds to a cashier. They receive pagers that will alert them from their tables when food is ready for pick-up.
scala_holyfields.jpg
The kiosks feature a design interface, high level of scalability, modern design, and a constant and stable system capable of operating for 17 hours a day, according to the annoucement. Each kiosk is equipped with a 32-inch Samsung LCD display, Tyco Electronics IntelliTouch Surface Wave Touchscreens and a DE7000 Digital Engine from AOpen.

The kiosk interface uses only Scala scripts, including some never-before used, as well as specially-developed optical effects, including transparent pop-ups. Scala Content Manager and Scala Player software drive content to the screens.

"At holyfields, our ordering system is reliant on the new terminals. Failure or downtime would result in customer dissatisfaction and a loss of money," said Gerhard Schöps, managing director of holyfields. "Therefore, the operation of these terminals is crucial. We are very satisfied with the speed and reliability of the Scala software, as are our customers."


Scala powers touch display self-service kiosks in German restaurant chain | QSRweb.com

Posted by staff at January 14, 2011 07:17 AM