January 18, 2011NRF: NCR debuts kiosk designed to enhance cross-channel shoppingNew Slimline kiosk introduced at NRF by NCR. Attractive. NRF: NCR debuts kiosk designed to enhance cross-channel shopping | kioskmarketplace.com NCR Corp. showcased a kiosk enclosure, engineered with a sleek, modern design this week at the National Retail Federation's BIG Show in New York City. The NCR SelfServ Slimline allows retailers to makes it easier for consumers to shop seamlessly across multiple channels while giving them a more interactive, self-service user experience in-store, according to Lyle Sandler, NCR's vice president of Design and Consumer Experience. "Every element of the new design is focused on the consumer, making its use in a variety of self-service solutions approachable and natural," he said in a company press release. "The enclosure establishes a new aesthetic that is complementary to both contemporary store design and visual merchandising displays, in order to encourage consumers to engage with self-service solutions as a positive aspect of their total shopping experience." Slimline is designed for consumers who want to connect with a retailer out of the store — via the Internet, at home or on a mobile device — and then continue their shopping journey in-store. This converged shopping experience is delivered by applications including Endless Aisle, where customers can order out-of-stock items at an in-store kiosk or select from an expanded base of merchandise online and have it shipped to their homes or to stores. With Slimline, based on NCR's SelfServ 60 kiosk hardware combined with the company's Netkey digital-signage software, retailers can quickly develop and deploy converged channel solutions, according to the press release. Integrated peripherals and devices include a standard 17-inch, all-in-one touch screen with integrated motion sensor, speakers, dip-reader and thermal printer. Custom options include an imaging scanner, PIN pad and full-page printer. Future releases will include integrated digital signage options designed to engage customers with rich, multimedia content. The NCR SelfServ Slimline is also designed to be flexibly customized, readily adapting to store brand schemes. Retailers can easily wrap or customize the kiosks to complement their existing brand identity. The new kiosk was designed by NCR's Customer Experience Consulting team. Its domain experts include specialists in design, human factors, cognitive engineering, user interface design, consumer psychology and industrial engineering.
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