May 03, 2011

Vending's Virtual Eye-Catcher: Kraft, Next Generation Wrap Up Diji-Touch Beta Test

Kraft Foods is completing the beta test phase of its revolutionary Diji-Touch snack vending machine this month, and by all accounts it has passed with flying colors. The next step will be a pilot of a fine-tuned version of the machine by selected operators through­out the U.S., after which it will be ready for full commercialization.

The interactive touchscreen vender, developed by Kraft in partnership with Crane Merchandising Systems, Samsung and ad agency Digitas, made its debut at the National Automatic Merchandising Association's 2009 Spring Expo in Las Vegas.

Vending's Virtual Eye-Catcher: Kraft, Next Generation Wrap Up Diji-Touch Beta Test | Articles | Articles | Vending Times Inc.


Vending's Virtual Eye-Catcher: Kraft, Next Generation Wrap Up Diji-Touch Beta Test | Articles | Articles | Vending Times Inc.

Posted by staff at May 3, 2011 11:15 AM