May 16, 2011

McDonald’s to shake up food ordering system

McDonald’s is to change the way customers order its meals in Europe, partly replacing cashiers and the use of banknotes at its 7,000 fast-food restaurants in the region with touchscreen terminals and swipe cards

FT.com / Companies / Retail - McDonald’s to shake up food ordering system

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“Ordering food has not changed for 30 or 40 years,” said Steve Easterbrook, president of McDonald’s Europe, in an interview with the Financial Times.

The move is part of the fast-food chain’s efforts to woo cash-strapped customers by making its restaurants more convenient and convivial. It is refurbishing stores, and introducing longer opening hours and new menus.

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Posted by staff at May 16, 2011 12:59 PM