Kiosk Newsbit

(NINTENDO/TOMMY-HILFIGER) Power Brands Tommy Hilfiger & Nintendo Team Up to Bring Fashion and Fun to America's Youth
(Business Wire; 04/16/98)

   NEW YORK--(BUSINESS WIRE)--April 16, 1998--Two of today's strongest brands 
have combined forces to give kids and teens an exciting new shopping and video 
game play experience.  Nintendo of 

    America Inc. and Tommy Hilfiger have inked an exclusive agreement in which 
Tommy Hilfiger stores will feature permanent Nintendo 64 interactive kiosks 
playing the latest Nintendo 64 video games for back to school.  The kiosks will 
be placed in 1,000 Tommy stores in the top 100 U.S. markets starting in August 

    The Tommy Hilfiger name and highly recognizable flag logo will be 
prominently featured in Nintendo's new mega-hit 1080 Snowboarding video game 
for Nintendo 64.  In return, Tommy Hilfiger will design and sell special, 
limited edition 1080 Snowboarding jackets, sweatshirts and t-shirts.  

    "Partnering with a company such as Nintendo is the perfect opportunity to 
support our respective businesses," said Joel Horowitz, chief executive officer 
of Tommy Hilfiger U.S.A., Inc.  "We knew this was a great opportunity for both 
of us.  Kids love Tommy Hilfiger clothes and they love Nintendo video games."  

    "In much the same way Nintendo 64 has revolutionized teen entertainment, 
Tommy Hilfiger is doing with teen fashion," says Peter Main, Nintendo of 
America's executive vice president, sales and marketing.  "This is a 
partnership that makes great sense."  

    Tommy Hilfiger Corporation, through its subsidiaries, designs, sources and 
markets men's sportswear and boyswear under the Tommy Hilfiger trademark.  
Through a range of strategic licensing agreements, the Company is expanding its 
product lines to offer a broader array of apparel, accessories, footwear and 
fragrance for men, women and children, as well as a home furnishings 
collection.  The company's products can be found in leading department and 
specialty stores throughout the United States, Canada, Europe, Mexico, Central 
and South America, Japan, Hong Kong and, commencing Spring 1998, other Far East 

    Nintendo Co., Ltd., of Kyoto, Japan, is the leader in the worldwide $15 
billion retail video game industry.  Nintendo manufactures and markets hardware 
and software for its best selling home video game systems, including the hand-
held Game Boy, the 16-bit Super Nintendo Entertainment System, and the 64-bit 
Nintendo 64, the fastest selling video game system in history.  As a wholly 
owned subsidiary, Nintendo of America Inc., based in Redmond, Washington, 
serves as headquarters for Nintendo's operation in the Western Hemisphere, 
where more than 40 percent of American households own a Nintendo game system.  
For more information about Nintendo 64 or any other Nintendo products, visit 
Nintendo's website on the Internet, 

Thanks Kinetic!

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