Kiosk Newsbit

(OBJECTSOFT)(OSFT) ObjectSoft Signs Ad Contracts With Microsoft, Con Edison and Isabella Geriatric Center for First CityAccess SmartSign
(Business Wire; 04/16/98)

   HACKENSACK, NJ--(BUSINESS WIRE)--April 16, 1998--

   Advertisers gives thumbs-up to new community based medium.

    ObjectSoft (Nasdaq:OSFT) Corporation has announced today that it has signed 
Microsoft (Nasdaq:MSFT), Con Edison (NYSE:ED) and Isabella Geriatric Center as 
advertisers for its SmartSign kiosk program in New York City. The first of 
these was installed in the Audubon Business Technology Center of Columbia 
University in Upper Manhattan, the only biotechnology business incubator 
facility in New York City.

     Measuring 7-1/2 inches deep and modular in design, SmartSign is a 
freestanding, interactive, public access kiosk based on Microsoft's Internet, 
BackOffice and Merchant Server technologies.

     Using an ATM-type touch-screen and keypad, SmartSign allows residents to 
access information and regulations, forms and services directly from New York 
City government computers using multi-media technologies. Visitors can also 
access hundreds of pages of information on attractions, dining, theater, hotel 
accommodations and customized transit maps.

     Alongside the touch-screen of SmartSign are illuminated transit shelter 
and telephone billboards that provide advertising opportunities and revenues. 
Additionally, interactive capabilities can be tapped which allow users to 
obtain printed coupons and additional information from advertisers.

     William A. Polf, Deputy Vice President for Columbia University Health 
Sciences, said the university was pleased to make space in Audubon available. 
"It makes sense to place a consumer based information technology service in a 
facility dedicated to adapting new technologies to health care," he said. 

     "Microsoft is proud to be a part of ObjectSoft's innovative SmartSign 
kiosk in New York City," said Bob Jones, General Manager for Microsoft's New 
York City office. "It is a unique example of how technology can truly deliver 
the benefits of information at your fingertips."

     "Con Edison's partnership on this ObjectSoft project reflects our 
continuing aim to link new technology with minority business development and 
economic development initiatives," said Horace S. Webb, Senior Vice President 
of Con Edison Public Affairs.

     "Isabella has a long standing tradition of community involvement. The 
SmartSign kiosk helps us build our connection to community residents," Said 
Edward J. McFadden, President and CEO of Isabella Geriatric Center. "This kiosk 
serves many positive functions by bringing local residents easy access to 
services and business around town."

     "SmartSign combines advertising and community services in a cutting-edge, 
using-friendly format," said George Febish, Co-CEO of ObjectSoft Corporation. 
"SmartSign allows an advertiser to learn about potential customers as they 
interact with the kiosk. In addition, SmartSign will offer valuable information 
to residents and tourists about local attractions and events."

     Michael Mowatt-Wynn, Executive Director of the Harlem-Heights Historical 
Society (HHHS), sees SmartSign as an open door to the future of the 
dissemination of information. "As we head into the millennium, SmartSign will 
enable our community to become a leader in multimedia technology."

    Formed to promote the renaissance of Washington Heights-Inwood, the rebirth 
of Upper Manhattan as a retail and tourist destination, the HHHS includes as 
its members the Cloisters Museum, Yeshiva University Museum, CCNY, Dance 
Theater of Harlem, American Numismatics Society, Columbia University and the 
Spanish Society.

     As a part of an arrangement with Harlem-Heights Historical Society, 
ObjectSoft plans to deploy up to twenty more SmartSigns in the area.

Thanks Kinetic!

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