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(Record Northern New Jersey; 07/15/98)

It used to be that job hunters were the ones who had to go out and "pound 
 the pavement." But these days, during the best job market in 25 years, 
 recruiters are having to do some of that themselves.

      Adecco, a California-based employment agency, is hitting shopping malls 
 nationwide in its effort to recruit employees for its clients' job openings. 
 The company is in the midst of rolling out high-tech kiosks, similar to 
 automated teller machines, that link job hunters to jobs.

     The kiosk, called Job Shop, is being brought to malls, as well as to 
 colleges and other high-traffic areas. One is going up at the Menlo Park Mall 
 in Edison this week, and plans are in the works for one at Garden State Plaza 
 in Paramus later this summer.

     Adecco, which has had Job Shops in Europe since 1996, introduced its first 
 one in the United States in October in the San Francisco area. It began the 
 nationwide rollout last month, said Bonnie Olmsted, communications director for 
 Adecco, which has 3,000 offices worldwide and 800 in the United States.

     Job Shop is a response to the tightening labor market and the growing 
 difficulty in recruiting employees, Olmsted said.

     "This is probably the most challenging recruiting time that we have ever 
 seen," agreed Ginny Scaduto, senior area manager for Adecco in North Jersy.

        Chris Dowling, president of the New Jersey Staffing Association, a 
 professional organization of staffing firms, said agencies need to be more 
 proactive in recruiting in today's economy. This applies not only to employment 
 agencies but to companies, said Dowling, who also is president of a Wayne-based 
 executive recruitment agency.

      Job Shop provides a high-technology link to Adecco's network of jobs. A 
 prospective employee steps up to the kiosk and, using self-guiding instructions 
 and touch-screen technology, enters information about the kind of job he is 
 looking for and his experience, education, salary requirements, availability 
 for work, and other data.

      The information is then processed, and, based on the candidate's 
 information and ZIP code, his qualifications are matched with the skills needed 
 for specific jobs. If there is a match, the prospective employee receives a 
 message that an Adecco recruiter will call to set up an appointment at the 
 nearest Adecco office for the next step in the hiring process, Olmsted said.

      There is no charge for using Job Shop.

      The type of positions that Adecco has available varies with the geographic 
 area, Olmsted said, but the company primarily targets people for clerical, 
 sales, and marketing, administrative, or technical positions. In North Jersey, 
 some light industrial positions also are available, Olmsted said.

      If someone gets a successful match with Job Shop, he then goes through 
 Adecco's customary screening process, which includes filling out a computer 
 application, an interview with an Adecco manager, and skills and personality 
 testing, Olmsted said.

      After that, those seeking temporary employment are given a list of 
 positions that are available and are sent on a temporary assignment. In the 
 case of someone seeking a full-time job, the individual's resume is sent to the 
 employer's hiring manager.

      Job Shop is a good way to attract job candidates who might otherwise not 
 have heard of Adecco, Olmsted said. "It also makes us available to people in 
 the nights and the weekends when our offices are closed. They can use the Job 
 Shop kiosk at their own convenience."

      Job Shop was scheduled to go up today at the Menlo Park Mall, said 
 specialty leasing manager James Whalen. Adecco also is negotiating for a 
 location at Garden State Plaza, said Randy Smith, executive vice president of 
 California-based Westfield Corp., which operates malls including the Garden 
 State Plaza.

      Job Shop is similar to kiosks that the state Department of Labor set up 
 around the state _ in a few shopping centers and community colleges _ several 
 years ago. Through the kiosks, job seekers could access the list of available 
 jobs that the Department of Labor maintained, said spokesman Kevin Smith. Those 
 kiosks are no longer in use, and the Department of Labor is now making the 
 information available on the Internet, Smith added.

      While Olmsted said Adecco is the first employment agency to offer 
 something like Job Shop, it is not the first example of the greater lengths to 
 which those with jobs to fill are going to recruit employees.

      For instance, more employers are offering signing bonuses in an attempt to 
 recruit new employees, according to a recent study by the National Association 
 of Colleges and Employers. Other employers are shoring up their internship 
 programs so college students become familiar with the company sooner, and 
 others are offering current workers bonuses if they successfully recruit 
 someone to work for the company.

      This spring, the Simon DeBartolo Group, which operates malls nationwide 
 including the Bergen Mall in Paramus, announced a partnership with Olsten 
 Staffing Services to operate employment centers in six DeBartolo shopping 
 centers, including the Bergen Mall.

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