Wednesday September 16 1:35 PM EDT
Campbell To Sell Hot Soup In Malls, Airports
Campbell To Sell Hot Soup In Malls, Airports
CAMDEN, N.J. (Reuters) - Campbell Soup Co. (CPB - news) says you can
leave the can opener at home. The soup giant said Wednesday it will launch a new unit to
sell hot soup and its other food products to hungry customers in
shopping malls, fast-food chains and airports. Camden, N.J.-based Campbell, the world's largest maker of
canned soup, said it will sell its soup, V8 vegetable juice and
Pepperidge Farm cookies in quick-service restaurants,
convenience stores, university dining halls and free-standing
kiosks. The company already has free-standing units at Dartmouth
College and Columbia University, and, starting in November,
Campbell's Soup will be on the menu in Long John Silver's
restaurants.
Called Campbell Away From Home, the new division will include
Campbell's U.S. and international food service businesses and
the recently acquired Stockpot business of premium refrigerated
soups. Campbell Soup accounts for about 75 percent of all condensed
soup sold in the United States and more than 50 percent of the
ready-to-eat soup market, according to Hoover's Company
Profiles. Craig Rydin, currently president of Campbell's Godiva
Chocolatier, will head the new division as of Oct.
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Thanks Tim and Anna!
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