Portrait Viewing Catches Like Wildfire
37% of LCD Monitor Sales in Q2 are Pivot Enabled
PLEASANTON, Calif.--(BUSINESS WIRE)--Sept. 24, 1998--Portrait
Displays, Inc. (PDI) today announced an exponential growth rate in
sales of LCD monitors featuring its Pivot technology, rising from 7.3%
in the first quarter of 1998 to 37% in the second quarter.
LCD monitors equipped with Pivot(R) Software allow users to view
documents in both Landscape (horizontal) and Portrait (vertical) mode
for full-page viewing.
The growth, tracked by DisplaySearch, a leading market research
and consulting firm for the advanced display industry, is reported in
its annual LCD Monitor Strategy Report which became available for
purchase last week.
It's no real surprise. Since Portrait Displays began licensing
its Pivot(R) technology to LCD monitor manufacturers last summer,
leading companies like NEC, ViewSonic, ADI, MAG, and AKIA have
released Pivot Enabled(tm) LCD models.
``With sales of 11 million LCD monitors projected for 2003, we're
especially pleased with the upward trend in market share for those
monitors that use our Pivot(R) technology,'' said Michael James,
president and CEO of Portrait Displays. ``The ability to view documents
in portrait or full page display mode is clearly a functionality
that's important to users.''
``People purchasing LCDs first compare the image,'' said Paul
Martin, president of TFT.net Corporation and editor-in-chief of The
TFC Review, an e-mail newsletter about the advanced display industry.
``Once they've narrowed the selection to the top three choices, the
image rotation capability becomes very, very important. It's an
important differentiating factor, particularly with the radical price
cuts we project for LCD monitors in general.''
Originally founded in 1993 as a ``technology spin-off'' from
Radius, Inc., Portrait Displays is today the sole developer and owner
of the Pivot(R) technology which enables LCD monitors to provide
Portrait (full page vertical) as well as traditional Landscape
Through licensing agreements with Portrait Displays, Pivot(R)
Software is provided by today's leading LCD monitor manufacturers.
Other PDI licensees include a number of vertical applications
ranging from kiosks, touch screens, voting machines, pen-based
computers, cockpit display devices, and handheld computing devices.
The company is headquartered in Pleasanton, Calif. and can be reached
at 925/227-2700 or by visiting its website: www.portrait.com.
Portrait Displays, Inc.
Mikel Estrin, 925/227-2700
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Thanks Tim and Anna!