Jewel-Osco's Preferred Card A Next Generation of Value Called Preferred Plus

MELROSE PARK, Ill., Sept. 30 /PRNewswire/ -- Jewel-Osco's more than four million Preferred Card shoppers can now enjoy unprecedented 30 to 60 percent savings at 16 major Chicago area retail destinations. In its new program called Preferred Plus, Jewel-Osco offers Preferred Card shoppers additional value and savings. Cardholders will receive their Preferred Plus coupons in the Preferred Customer Mailer and in store at Jewel-Osco's electronic kiosks.

``The new Preferred Plus program creates unusual value for our shoppers, and is Jewel-Osco's way of thanking our customers for their business,'' said Larry Stablein, Jewel-Osco's Senior Vice President of Marketing. ``The program offerings represent a variety of product, service and lifestyle need, and the mix will change for each three month cycle to give cardholders a wide-variety of exciting options.''

Jewel-Osco has launched its new Preferred Plus Program with the following offers and initial 90-day mix of retail partners:

     Bennigan's                    $5 off any $10 or greater meal check.

     Blockbuster Entertainment     Rent one New Release or game and get two
                                   Blockbuster Favorites free.

     Car-X Muffler & Brake         50% off our most popular lifetime
                                   guaranteed mufflers or $20 off the retail
                                   price of any other lifetime guaranteed
                                   mufflers and 50% off brake shoes and pads

     For Eyes Optical              25% off any prescription eyeglass purchase.

     Hair Cuttery                  A haircut, shampoo, and either blow dry
                                   style or deep conditioning treatment.
                                   Value: $15 Preferred Plus cost: $10 or $5
                                   off a perm, color, or relaxer service.

     JC Penny                      25% off all regular priced women's, men's,
                                   and children's apparel.

     Linens N Things               $5 off any purchase of $15 or more.

     Marriott's Linconshire Resort Resort rooms valued at $174 per night for
                                   $74 per night Thursdays through Sunday.

     MC Sports                     25% off the regular price of sports
                                   equipment, shoes, and apparel. 15% off the
                                   regular price of ski equipment.

     Montgomery Ward Auto Express  25% off professional car care services.
                                   Additionally, take 10% off any regular or
                                   sale merchandise.

     Page and Armstrong Jewelers   60% off on all gold chains and bracelets
                                   and 30% off on your choice of any of the
                                   fine diamond jewelry, gem stones and

     Pizza Hut                     Buy any medium pizza at regular menu price
                                   and get a second medium pizza for $2 or,
                                   buy any large pizza at regular menu price
                                   and get a second large Pizza for $4.

     Radio Shack                   $5 off any purchase of $15 or more.

     Sheraton Chicago Hotel
      & Tower                      Deluxe rooms valued at $289/night for

     Wickes Furniture              30% off on all accessories and an
                                   additional 10% off all sales merchandise.

``PrimeCo Personal Communications is also participating in the Preferred Plus as the program's initial Special Sponsor,'' said Stablein. ``With the purchase of any new PrimeCo phone and service activation, Jewel-Osco Preferred Plus shoppers will receive 100 free anytime minutes, free car lighter adapter, and a free leather phone case.''

Preferred plus was designed and developed for Jewel-Osco by the Trade Center, a Chicago-based strategic marketing program design group. ``Jewel-Osco's Preferred Plus program launches the retail industry's next generation of retail partnering in which a significant number of high profile retailers, offering strong consumer deals, are gathered within a single program format,'' said Gerry Walanka, President of the Trade Center.

``Preferred Plus was created based on the premise that today, consumer loyalty can still be achieved when quality products, competitive pricing and convenience are delivered with 'value added' that meaningfully responds to a variety of shopper lifestyle needs,'' said Walanka.

Jewel-Osco contributes $1 million annually to support charitable and community organizations focusing in three main areas: food and nutrition, health, and education. For almost 100 years Jewel-Osco has demonstrated its commitment to the communities it serves through charitable contributions and community outreach programs such as neighborhood festivals and health fairs.

Jewel-Osco operates 186 stores in Illinois, Indiana, Iowa, and Wisconsin. Of those, 156 are in combinations with Osco Drug. Jewel also operates 79 stand alone Osco Drug Stores in Chicagoland and the Milwaukee area. Jewel- Osco is a subsidiary of American Stores Company, Salt Lake City, Utah, one of the nation's largest food and drug retailers operating 1558 stores in 26 states.

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