Circuit City Deploys Citrix MetaFrame Software for Large-Scale In-Store Kiosk Initiative; Leading Electronics Retailer Installs MetaFrame in Over 500 Stores Nationwide
FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--Sept. 30, 1998--Citrix Systems, Inc. (Nasdaq:CTXS) today announced that Circuit City Stores, Inc., the nation's largest retailer of brand-name consumer electronics and appliances, has deployed MetaFrame(tm) server-based software to support the company's "Computer Build-to-Order Stations" kiosk initiative. Circuit City has deployed MetaFrame servers to more than 500 stores nationwide, a significant installation that illustrates widespread corporate acceptance of Citrix's server-based computing architecture. MetaFrame reduces the total cost of the solution by centralizing software installations, updates and maintenance on the kiosk servers, and providing support for heterogeneous computing environments.
Circuit City is deploying MetaFrame server software to enable implementation of its Computer Stations, which are being introduced at its retail stores nationwide. The sales-assisted touch-screen kiosks offer customers a fast, simple way to build personal computers from name-brand computer manufacturers, giving them literally millions of configuration options at competitive prices.
"Citrix's server-based computing architecture has enabled Circuit City to move to the next level of customer service and establish a very competitive position in the retail electronics market," said Dennis Bowman, senior vice president and chief information officer for Circuit City. "By solving the support and cost issues, MetaFrame allowed us to successfully launch this crucial business initiative."
"Circuit City's kiosk installation, which is one of the largest MetaFrame deployments to date, demonstrates the flexibility of our server-based computing architecture in supporting new types of information appliances," said Steve Adams, vice president of marketing for Citrix. "MetaFrame will allow Circuit City to improve its competitive position by offering customers a new way to order computers. At the same time, MetaFrame is keeping down the cost of this project with server-based management of its non-POS enterprise applications and support for existing hardware."
To maximize return on investment for the new MetaFrame servers, Circuit City plans to migrate additional applications to them, making each kiosk server the major processor in each store for non-POS applications. Because Circuit City employees use a variety of clients, including older Windows-based PCs and UNIX workstations, MetaFrame's support for heterogeneous clients is essential to this migration. Bowman also expects to realize cost savings from MetaFrame's centralized management and rapid application deployment.
Citrix MetaFrame server-based computing software is transforming the way organizations deploy, manage and access business applications across the extended enterprise -- regardless of client hardware, operating platform, network connection or available bandwidth -- providing improved application manageability, access, performance and security. MetaFrame software works in conjunction with Microsoft Windows NT Server 4.0, Terminal Server Edition to deliver a comprehensive server-based computing solution for the entire enterprise - including support for heterogeneous computing environments, enterprise-scale management and seamless desktop integration.
Founded in 1989, Citrix Systems, Inc. is a leader in system software for server-based computing. The WinFrame(R) and MetaFrame(tm) product lines and Independent Computing Architecture (ICA(R)) technology are marketed through a worldwide business alliance of value-added resellers, system integrators, OEM licensees and industry associates. Citrix is based in Fort Lauderdale, Fla., and is traded on the Nasdaq National Market under the symbol CTXS. For more information, please visit the Citrix Web site at: http://www.citrix.com.
Forward-looking statements in this release are made pursuant to the safe harbor provisions of Section 21E of the Securities Exchange Act of 1934. Investors are cautioned that statements in this press release which are not strictly historical statements, including, without limitation, statements regarding current or future financial performance, management's plans and objectives for future operations, product plans and performance, management's assessment of market factors, as well as statements regarding the strategy and plans of the company and its strategic partners, constitute forward-looking statements which involve risks and uncertainties, including, without limitation, risks associated with the company's reliance upon its strategic relationships with Microsoft and other strategic partners, dependence upon broad-based acceptance of the company's ICA protocol, management of growth, the possibility of undetected software errors, and dependence on proprietary technology, as well as risks of downturns in economic conditions generally, and in the software industry specifically, and risks associated with competition and competitive pricing pressures. For a more detailed description of the risk factors associated with the company, please refer to the company's Annual Report or Form 10-K for the year ended December 31, 1997 and the Quarterly Report or Form 10-Q for the quarter ended June 30, 1998, on file with the Securities and Exchange Commission.
The Citrix(R) logo, WinFrame(R) and ICA(R) are registered trademarks of Citrix Systems, Inc. MultiWin(tm) and MetaFrame(tm) are trademark of Citrix Systems, Inc. for which there is a pending application for registration in the U.S. Patent and Trademark Office. IBM is a trademark of IBM Corporation. All other trademarks and registered trademarks are property of their respective owners.
Copyright 1998, Business Wire
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Thanks Tim and Anna!