Tuesday October 20, 8:53 am Eastern Time
Company Press ReleaseSOURCE:
Circuit City Stores, Inc.
Circuit City to Grand Open First Manhattan Superstore
Commissioner Weeks to Cut Ribbon, Celebrate Union Square Redevelopment
RICHMOND, Va., Oct. 20 /PRNewswire/ -- In a long-awaited step to
revitalize New York's famous Union Square neighborhood, Circuit City Stores is
proud to announce the grand opening of its first Manhattan Superstore.
Located on the corner of 14th and Broadway, this first of two planned
Manhattan Superstores will open Oct. 23. Deborah R. Weeks, commissioner of
the Department of Business Services, will lead a ribbon cutting ceremony
starting at 9:30 a.m. Following the ceremony, executives from Circuit City
will accompany the honored guests and members of the media on a tour of the
The new Superstore measures approximately 40,000 square feet and offers
Manhattan consumers an open, airy shopping environment. The store will employ
approximately 160 people, all of whom are dedicated to offering consumers
Circuit City's characteristically high levels of customer service, a wide
breadth of selection and guaranteed low prices.
``We are proud to become a part of the Manhattan retail and business
community,'' said Richard L. Sharp, Circuit City's chairman and chief executive
officer. ``Our goal is to introduce consumers who live and work in New York
City to the unparalleled customer service that makes Circuit City the nation's
leading brand-name consumer electronics retailer.''
Circuit City Superstores maintains an open, airy layout, high-tech decor
and fixtures that create a sophisticated, comfortable shopping environment.
Key attractions in the Union Square store include one of the only permanent
high definition (HDTV) displays in the New York market; the Circuit City
Appliance Station, which is a kiosk that allows customers to order appliances
directly from a full range of various name-brand manufacturers; and the
company's Showcase room, which currently features products from the Harman
Kardon line -- Harman Kardon, JBL and Infinity.
For the customer who works at home, Circuit City is the place to find
everything for the home office or small office, including personal computers,
more than 2,000 computer software titles, computer accessories and upgrades,
fax machines, scanners, office furniture and more.
Unlike its competitors, Circuit City offers a Personal Computer Build-To-
Order Station that allows customers to configure a computer based on their
personal needs using inventory ordered direct from the world's four leading
retail PC manufacturers: Compaq, Hewlett Packard, IBM and NEC. Customers can
take advantage of literally millions of choices when configuring their
computer. Finally, Circuit City gives the customer the choice of having their
new PC delivered to their home or to the store for convenient pick-up.
In addition, the Circuit City Superstore offers a complete home
entertainment and product merchandise line including a wide selection of
leading name-brand appliances, small and big-screen televisions, plasma
television, video cassette recorders, digital satellite systems, DVD and Divx-
enhanced DVD players, home theater systems, camcorders, audio systems,
telephones, cellular telephones and music software.
For city dwellers who want products that take up little space, Circuit
City offers a full assortment of fully featured stereo mini-systems, Virtual
Dolby systems that deliver surround sound with only two speakers, a Flat
Television from Philips and top brand-name bookshelf loudspeakers.
The Superstore is equipped with two ``Cinema'' rooms that allow customers to
experience home theater technology and products in a comfortable living room
setting and two sound rooms that allow customers to test various name-brand
sound systems. Circuit City also sells furniture designed for home
The Union Square Superstore features a professional staff that undergoes
extensive training before they can be designated Circuit City sales
counselors. ``Our sales counselor training programs focus on product knowledge
and customer service,'' said Randy Stephen, Circuit City's Northeast Division
president. ``Circuit City's sales counselors are available to help consumers
understand the rapidly changing technologies and features of all our products.
This training is especially important as we enter a new era of emerging and
more complex digital products.''
Circuit City offers Manhattan consumers several guarantees, including low
prices and full satisfaction. ``Circuit City stands behind our prices with a
low-price guarantee,'' said Stephen. ``If a customer finds a lower price,
including our own sale prices, within 30 days of purchase we will refund 110
percent of the difference.''
Circuit City also offers several after-the-sale services including:
- the Circuit City credit card;
- convenient home delivery;
- factory-authorized product repair service;
- on-site installation of automotive electronics; and,
- Answer City(R), a toll-free, product support line designed to answer
customer questions about the electronics and appliances they purchased.
Answer City(R)representatives can access a customer's transaction record
to determine the brand and model purchased and then use on-line information to
assist the customer with the operation of his or her specific product. Answer
City(R) is a service available only to Circuit City customers.
Founded in 1949, Circuit City Stores, Inc. is the nation's largest
retailer of brand-name consumer electronics and major appliances and a leading
retailer of personal computers and music software. With headquarters in
Richmond, Va., Circuit City operates 519 Superstores, four consumer
electronics-only stores and 50 mall-based Circuit City Express stores
throughout the United States. Circuit City is the majority owner of Digital
Video Express, LP, developer of the new Divx at-home movie-watching system.
The company also pioneered the used-car auto superstore concept and opened its
first CarMax location in 1993. Today, the company operates 24 CarMax
Superstores. For more information, access the Circuit City web site at
www.circuitcity.com, the CarMax web site at www.carmax.com or the Divx web
site at www.divx.com.
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