EMBEDDED SYSTEMS CONFERENCE SPRING EXPANDS TECHNICAL PROGRAM AND   THREE-DAY  
                         (PR Newswire; 12/15/98)                        

                    Exhibition in Return to Chicago

  Fifty New Classes Added to Industry's Leading Educational Forum For        
 Electronics Professionals Working With Embedded Systems

     SAN FRANCISCO, Dec. 15 /PRNewswire/ -- The 1999 Embedded Systems

 Conference Spring will return to Chicago with an expanded program and 
 exhibition floor, providing engineers, developers, and project managers a 
 chance to update technical skills and see the latest in tools and techniques 
 used in embedded systems design and services.  Dozens of new classes on 
 important topics, such as embedded systems in automotive applications, consumer 
 product development, processor design, and hardware/software co-design and co-
 verification, provide practical knowledge for engineers who need to keep pace 
 with this rapidly growing industry.

 Running from March 1-4, 1999 at McCormick Place South in Chicago, the Embedded 
 Systems Conference Spring features a total of 80 classes and 7 full-day 
 tutorials which address the technologies that are impacting embedded 
 development today.  In addition to new topics, the program also includes a 
 broad range of the most popular sessions from previous conferences.

 A three-day exhibition of products and services for embedded system engineers 
 and designers opens on Tuesday, March 2, providing conference attendees with a 
 hands-on opportunity to experience new technologies. With a ten percent 
 increase in show floor space from the previous year, more than 180 vendors are 
 expected to participate in this year's exhibition.

 "In today's competitive marketplace, it is essential that professionals 
 involved in embedded systems design are equipped with the practical skills and 
 knowledge base to succeed," said Lindsey Vereen, editor of EMBEDDED SYSTEMS 
 PROGRAMMING Magazine.  "The 1999 Embedded Systems Conference Spring offers new 
 depth on topics of interest to engineers working with automotive systems and 
 industrial controls, as well as the essential basics such as C and C++ 
 programming, device driver design, and real-time kernels."

 An attendee of the 1998 conference remarked, "Other industry seminars and shows 
 I have attended in the past were 95 percent marketing and 5 percent useful 
 technical information.  The Embedded Systems Conference classes are 95 percent 
 technical.  I enjoyed it a lot, and learned a lot."

 The conference opens on Monday, March 1, with all-day tutorials that provide in-
 depth training on such topics as system design, DSP architectures, and real-
 time, unified modeling language.  Regular 90 minute conference sessions begin 
 on Tuesday, March 2 and run through Thursday, March 4.

 Classes offered for the first time at the Embedded Systems Conference Spring 
 include:

     * Embedded Java:  New Options and New Challenges

     * Developing Windows CE Systems

     * Web Based Device Monitoring and Control

     * Building Appropriate Networking Capabilities in Embedded Systems

     * Embedded Systems in the Automotive Industry

     For attendees with a strong foundation in basic embedded system

 technologies, conference organizers have also added new classes on advanced 
 topics such as designing portable parallel algorithms, object oriented 
 technology in telecommunication systems, and exploring the x86 CPU family.

 The Embedded System Conference Spring features a faculty of 73 of the world's 
 foremost experts on embedded systems.  These include popular speakers such as 
 Tom Cantrell, West Coast editor of CIRCUIT CELLAR INK; Bruce Douglass, 
 technical marketing manager for I-Logix; Dan Saks, president of Saks & 
 Associates; and Jim Turley, senior editor of MICROPROCESSOR REPORT.

 In addition to the comprehensive program of tutorials and classes, each day of 
 the conference begins with "Birds of a Feather" discussion groups, where 
 attendees meet and share their opinions on current trends and experiences with 
 specific projects.  Other special conference events include a keynote speech by 
 Bjarne Stroustrup, a welcome reception on Tuesday evening, and a special guest 
 lecture by Hector de J. Ruiz on Wednesday evening.

 The Embedded Systems Conference is produced by Miller Freeman, Inc. and is 
 sponsored by EMBEDDED SYSTEMS PROGRAMMING magazine.  Other shows produced by 
 Miller Freeman's EOEM (Electronic Original Equipment Manufacturer) show group 
 include the Embedded Systems Conference (San Jose, Calif.), the Embedded 
 Systems Conference Europe, the Embedded Systems Conference Summer, the Embedded 
 Executive Conference, DSP World Featuring ICSPAT, and the DSP World Spring 
 Design Conference.  For updates and further information on this year's 
 conference, visit the Embedded Systems Conference website at 
 www.embedded.com/esc.

 A wholly owned subsidiary of United News & Media plc, Miller Freeman is the 
 world's largest trade show producer and a leading publisher of technical and 
 industry-specific magazines.  With divisions in Asia and Europe as well as the 
 U.S., Miller Freeman produces more than 370 exhibitions and conferences and 
 almost 400 publications, including 270 magazines and a growing portfolio of 
 digital media services.  For more information, visit the Miller Freeman website 
 at http://www.mfi.com.