FRAMINGHAM, Mass., Dec. 30 /PRNewswire/ -- A significant consolidation of Web portal giants, as well as a dramatic Internet stock correction, loom for the online industry in 1999, International Data Corporation (IDC) predicted today. These Internet market developments are among IDC's Fourth Annual Predictions of key Internet trends, strategies and events that will reshape business and society.
Major predictions for 1999 by Frank Gens, IDC's Senior Vice President, Internet Research are:
-- Mergers and Acquisitions: Yahoo! Partnering with TimeWarner or CBS,
Microsoft to purchase a major Portal, a global financial services
company such as Citigroup or Wells Fargo buying E*trade
-- Web access will become available in many retail stores, while live
salespeople can be reached through retail Web sites
-- PC prices will drop to the $400 price range and finally penetrate more
than half of U.S. homes
-- Men become the new minority on the Web, as does the U.S. as a whole
-- Internet usage will rocket to 147 million users, larger than the
population of Japan
-- On-line spending will total nearly one trillion dollars by 2002
-- Disruptions from Y2K will be as low as 0.2% for business-critical
"Just as everyone thinks they know where the Internet is going in 1999, we are going to shift into a decidedly new phase in the Internet revolution," Gens said. "The Internet is going to closely mirror reality in who the Internet shopper is and where they live, how businesses succeed on the Net and how Internet stocks are valued in the market."
These Internet market shifts will create new opportunities and risks, resulting in new winners and losers. Gens' predictions -- which have been more than 70 percent accurate over the last three years -- rest solidly on IDC's in-depth research.
Three years ago, IDC shocked the market by predicting $800 to $1,000 PCs and last year, predicted major strategy shifts by Microsoft, Intel, Compaq and other key players. "The success of our predictions has been not to focus on what suppliers say they'll do. Instead, we focus on what the market will require them to do."
Competitive Realities Spawn Market Corrections, Consolidation Frenzy In 1999, IDC predicts the stock market will begin to correct artificially high values for Internet stocks. These deflated valuations, coupled with growing cash needs, intensifying competition, the need for critical mass and a possible recession, will drive a trend toward acquisitions of Internet companies by "real world" companies and mergers among Internet companies.
Possible additional deals include:
-- NBC buying more of CNET and Snap
-- Compaq selling off AltaVista
-- Infoseek merging with Lycos
Internet Commerce Boom Includes Web Access Entering Retail Stores IDC predicts that Internet commerce will more than double to $68 billion, making it the same scale as the gross domestic product (GDP) of Ireland and Poland. "For the first time ever, Internet commerce volume will exceed Bill Gates' wealth," said Gens.
Certain trends will emerge:
-- Fifty percent of U.S. households who are online will buy online
-- Virtual sites will become voice-enabled to give customers live sales
assistance and customer support
-- "Brick-and-mortar" retailers will introduce Internet kiosks into their
stores to give customers the information resources of the Internet
-- Personalization will be the ante for successful commerce sites
-- There will be a growing demand to measure the value of online sites in
terms of "Lifetime Value of Customers"
-- Reaching international customers will become a critical success factor
"Not having an Internet presence and an Internet Commerce strategy is a recipe for market share loss," noted Gens. "In the U.S. market, starting in 1999, the virtual market is reality."
New Technology Landscape
Changes on the technology front will continue in 1999:
-- PC prices will drop to the $400-$600 range among industry heavyweights
such as Compaq and HP
-- More than three million Net TVs will be installed and activated
-- Home networking will roll out
Shifts in Demographic Profile, Men and U.S. No Longer the Majority on 'Net
In 1999 women become the online majority in the U.S. and the U.S. becomes an online minority:
-- Women will break through the 50 percent mark in online populations
-- For the first time, a majority of Internet users -- 51 percent -- will
live outside the U.S.
"The feminization of the Internet is a very important shift, because women seek out different Web destinations than men, spend less time surfing online and are the primary decision-makers in the majority of household purchases," noted Gens.
The Y2K Effect Will Be Minimal
IDC predicts that -- contrary to many current views -- the Year 2000 crisis will cause only modest disruptions. "A mere two-tenths of one percent of Y2K bugs will cause business-critical problems," Gens said.
The full text of Gens' Predictions will be on the IDC Web site at www.idc.com. For additional information about IDC's Internet research program, contact Karen Proffitt at 508-935-4771 or at [email protected].
International Data Corporation is the information technology industry's most comprehensive resource on worldwide IT markets, trends, products, vendors, and geographies. IDC provides data, analysis and advisory services to the world's leading IT suppliers as well as IS professionals in finance, insurance, entertainment, advertising, consumer goods and publishing. IDC's research and opinions are based on the results of more than 300,000 end-user surveys, in-depth competitive analysis, broad technology coverage, and strategic analysis. IDC is committed to providing global research with local content through its 500 analysts in more than 40 countries worldwide. Additional information on IDC can be found on its Web site at http://www.idc.com.
IDC is a division of International Data Group, the world's leading IT media, research, and exposition company.
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