1999 MARKS 25TH ANNIVERSARY OF RETAIL BAR CODE SCANNING (PR Newswire; 05/03/99) NCR Sold, Installed First Retail Store Scanner in the Troy, Ohio, Marsh Supermarket in 1974 ATLANTA, May 3 /PRNewswire/ -- "It's the wave of the future, and I'm very upbeat on the system." These were the words almost 25 years ago of Virginia Knauer, special assistant for consumer affairs to the President of the United States, when asked about the Universal Product Code (U.P.C.) and the growing interest in retail bar code scanning. Today, there is virtually no consumer product that cannot be scanned at the checkout in a retail store. When NCR Corporation first debuted its scanning system 25 years ago, there was an "overflowing crowd" at the annual convention of the Super Market Institute (today's FMI Supermarket Industry Convention) to view the then- revolutionary equipment. Less that two months later, on June 26, 1974, history was made when the first product ever scanned in an actual retail store setting -- a 10-pack of Wrigley's chewing gum -- was moved across an NCR scanner in a checkout lane at the Marsh Supermarket in Troy, Ohio. NCR and Marsh quickly made headlines in newspapers and trade publications in the U.S., Canada, and many other countries. "When that package of Wrigley's gum moved across the scan window, and a laser beam 'read' the U.P.C. imprinted on the package, it was the beginning of a new era for grocery retailing," said Don Marsh, chairman and CEO of Indianapolis- based Marsh Supermarkets, Inc. Indeed, the new system helped revolutionize the world of retailing. Bar code scanning at the point of service soon brought faster checkout for shoppers and gave retailers more information and control over inventory and other areas of store operations. But the revolution didn't stop there. Today, with sophisticated retail data warehouse applications, retailers can use the detailed transaction data collected by scanners in ways only dreamed of 25 years ago. For example, NCR's industry-leading data warehouse solutions help retailers manage each store as their only store, manage each product as their only product and build one-on-one relationships with each customer. In the years since 1974, NCR has introduced a steady stream of innovations that set the standard for scanning systems in retail stores and made the company today's market leader in high performance scanners. NCR scanners represent more than 40 percent of all slot scanners sold. Moreover, NCR continues to simplify retailing practices and revolutionize the two things most people like least about shopping: waiting in line and paying. For example: * NCR Self-Checkout Express allows shoppers to scan, bag and pay for their purchases without cashier assistance; * NCR's Interactive Retail Web Kiosk, available with an integrated bar code scanner, enables consumers to obtain the information they need to make purchase decisions, virtually anywhere in a store; * NCR DecisioNet wireless electronic shelf labels use the same price lookup file as a store's scanners, virtually eliminating price discrepancies between shelf and checkout. "That first transaction on an NCR supermarket scanner, in 1974, helped open the door to a new world for shoppers and retailers," said Dan Bogan, NCR's vice president for Retail Industry Marketing. "It's a world where, today, stores can use the sales and merchandising information captured by store scanners to offer the kind of personal attention and service consumers expect to find at their 'neighborhood retailer.'" About NCR NCR Corporation (NYSE: NCR) is in the business of transforming transactions into relationships. NCR is a recognized world leader in data warehousing solutions, ATMs, point-of-service, high performance scanners, and support services for retail, financial and national accounts markets. NCR's business solutions are built on the foundation of the company's long- established industry knowledge and consulting expertise, value-adding software, global customer support services, a complete line of consumable and media products, and world-leading hardware technology. NCR's Retail Solutions Group, headquartered in the greater Atlanta area, is a leading provider of retail data warehousing and store automation solutions worldwide. More information about NCR and its products may be found on the Internet at www.ncr.com. NCR is a trademark of NCR Corporation. All brand and product names appearing in this release are registered trademarks or trademarks of their respective holders. SOURCE NCR Corporation
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