SMART MEDIA: Smart Media launches e-retailer total ecommerce solution     
                       (M2 Presswire; 05/26/99)                       

   M2 PRESSWIRE-26 May 1999-SMART MEDIA: Smart Media launches e-retailer total 
ecommerce solution (C)1994-99 M2 COMMUNICATIONS LTD

   Specialist ecommerce, Intranet and interactive kiosk company first to 
deliver modular and flexible sales and marketing tool designed for retail 
chains, department stores and mail order businesses

   Retail ecommerce, Intranet and interactive kiosk specialists, Smart Media, 
today announced the launch of e-retailer, its total ecommerce software solution 
designed specifically for use by retail chains, department stores and mail 
order businesses. Able to integrate with any existing Web site, e-retailer is 
modular and flexible allowing updates of pricing, branding, graphics, and other 
marketing data without the significant technical overhaul usually associated 
with ecommerce packages.

   "Smart Media's talent for creating intuitive, user- friendly interfaces is 
very evident in e-retailer which also features unique dynamic sections to 
ensure that the whole Web site can sell, rather than having a single 'online 
store' area," commented Ian Williams, Managing Director at Smart Media. "E-
retailer can be implemented in just a few weeks, offering an immediate return 
on investment and tangible competitive edge," he added.

   Designed to support both business-to-business and business-to-consumer 
sales, e-retailer is a scalable and secure marketing tool that allows you to 
conduct joint campaigns with strategic business partners. Instrumental in 
building power brands online, e-retailer allows your affiliates to link in, 
while automatically generated reports let you monitor the effectiveness of each 
campaign in real-time.

   Easily modified built-in customer surveys also allow you to respond quickly 
to ever- changing market requirements and realise the full potential for 
building customer relationships online.

   Other e-retailer features include three tier product cataloguing, automatic 
price and stock availability updates, quick search, secure credit card 
processing, address validation, affiliate tracking, automatic email 
confirmation, customer surveys, electronic data interchange integration, built-
in sales reporting, offer management, product association management and 
flexibility to lay it out as you please.

   e-retailer is available now from Smart Media on 01256 346454 or www.e-
retailer.co.uk Prices vary according to scale of specific projects.

   About Smart Media

   Smart Media specialises in ecommerce, Intranet and interactive kiosk 
solutions for the retail industry. Working with organisations such as Vodafone, 
Cable & Wireless, Tetra Pak and Action Computers, its solutions are driven by 
innovation, technical competence and good user-interface design, delivering 
tangible solutions against business objectives. Smart Media offers extensive 
software consultancy and system integration capabilities as well as e-retailer, 
a total ecommerce package, and SmartTILL, its new generation interactive kiosk.

   The company is based at Intec 2, Wade Road, Basingstoke, Hampshire, RG24 
8NE, Telephone: 01256 346454, Fax: 01256 346455, Email: [email protected], 
Web: www.smartmedia.com

   CONTACT: Natalie Proud, Motive PR Tel: +44 (0)118 988 0604 e-mail: 
[email protected] Johanna Lepannen Tel: +44 (0)1256 346454 e-mail: 
[email protected]