Miracom Corporation Announces $30 Million Sales Target for Kiosks Former Arbitron Executive Appointed Vice President of Media Research; New Atlanta Sales Office To Be Opened ALTAMONTE SPRINGS, Fla., June 17 /PRNewswire/ -- Miracom Corporation (OTC Bulletin Board: MIRM), a provider of Internet-based business and on-line buying solutions and the holding company for parts.com(TM), an e-commerce shopping site for auto parts, today announced that it is targeting at least $30 million in new sales for its kiosk systems during the next 12 months. The Company's kiosks, which are expected to be launched this month throughout leading automotive dealerships across the nation, will provide the only real- time consumer data information in the industry. The Company also announced the appointment of William Bingham III, 35, as Vice President of Media Research, a newly-created position. Mr. Bingham, a former executive at Arbitron, a leading provider of market research, will spearhead the Company's sales efforts for its kiosks, reporting to Jeff Odato, Senior Executive Vice President of Sales and Marketing of Miracom. He will be based at the Company's new Atlanta sales office which will open in early July. Miracom's Kiosks Address Rapidly Growing Market "The initial results from our beta testing of Miracom's kiosks coupled with very strong feedback from our existing customer base have enabled us to increase our sales target for this product to over $30 million in only the first year of its launch," said Shawn Lucas, Chairman and Co-CEO of Miracom Corporation. "Bill's appointment further expands our world class software, research & development team, and will enable us to more effectively enhance our sales and marketing to the automotive and retail industries. Bill's extensive experience and expertise in media research will enable us to grow faster and more efficiently as we begin to accelerate the sales and distribution of our Miratouch kiosk systems." Miracom's kiosks enable businesses to make informed market strategy and planning decisions, not based on limited diary counts or assumed consumer expectation, but rather on the most sophisticated and comprehensive consumer marketing information available in the world. The need for quantifiable information and computer equipment and data in the automotive industry is growing rapidly. The market for these products amounted to $900 million in 1998 representing a 14% growth over $790 million in 1997. According to the Automotive News, the overall market for the automotive industry is projected to be $1 billion by the end of 1999. Appointment Brings Significant Industry Experience to Miracom Since 1995, Mr. Bingham has served as an executive with The Arbitron Company, a division of Ceridian Corporation, the leading provider of market research for radio stations, advertising agencies and advertisers. At Arbitron, he was responsible for the sale of marketing research products to advertising agencies and advertisers in the Southeastern United States. From 1989-1992, Mr. Bingham served as a media buyer for Young & Rubicam, one of the world's largest advertising agencies, where he was responsible for negotiating, executing and maintaining television, radio and cable media buys and promotions for various accounts such as Lincoln-Mercury, Kraft, AT&T, Perrier, Clorox and Terminex Pest Control. "Miracom's research products, particularly its patent pending real time data gathering kiosk systems, are cutting edge and, I believe, will shape the future of market research. I believe the company is strongly positioned strategically and financially for the future and I look forward to contributing to its growth," said Mr. Bingham. Mr. Bingham holds a Bachelors Degree in Journalism from the University of Missouri Columbia. About Miracom Corporation Miracom Corporation is a provider of Internet-based business and on-line buying solutions. The Company is expecting to launch parts.com(TM), an Internet shopping site for the sale of auto parts at discounts of up to 50% retail prices, during Summer 1999. Miracom has also created and developed web-enabled products such as Miratouch(TM), a proprietary system for the provision of on-line research and real-time data gathering services; Epolicy(TM), a web-enabled back-end software for insurance companies; QuickQuote 2000(TM), the front end complement to Epolicy(TM), a web-enabled insurance quoting solution. (This news release includes statements that may constitute forward-looking statements pursuant to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995. Although Miracom Corporation believes the expectations reflected in such forward-looking statements are based on reasonable assumptions, it can give no assurance that its expectations will be met. Factors that could cause actual results to differ materially from Miracom's expectations include the operational performance of parts.com, the Company's success in entering into strategic alliances, Miratouch's operational and financial performance, industry conditions, demand for its products as well as other risks.) SOURCE Miracom Corporation /CONTACT: Shawn Lucas, Chairman and Co-CEO of Miracom, 407-772-8733; or General, Haris Tajyar, or Media, Mary Tokita, both of The Financial Relations Board, 310-442-0599/ (MIRM)
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