07/06 07:01 EST


LOS ANGELES, Jul 6, 1999 /PRNewswire via COMTEX/ -- Genesis Intermedia, Inc., a subsidiary of, Inc. (Nasdaq: GENI) today announced that it has begun installation of its CENTERLINQ network in the MainPlace shopping center in Orange County, California. Grand opening is scheduled for August 1, 1999.

CENTERLINQ is a network of freestanding Internet access portals known as kiosks, which provide consumers with direct access to the Internet. Marketing messages are delivered in an interactive format and targeted to consumers with a specific demographic profile. The CENTERLINQ kiosks provide a window to the Internet via a touch-screen computer terminal, which can be installed in almost any location, such as shopping malls, grocery stores, schools and city halls. The kiosks provide businesses with information regarding the preferences and interests of the consumers who utilize them, whichenables these businesses to more successfully target consumers likely to purchase their products and services in the future.

"We are excited about the expansion of the CENTERLINQ system and its installation in the MainPlace shopping center," said Christopher Miglino, vice president of business development for CENTERLINQ. "MainPlace, withits dominance in the Orange County area, is an ideal mall for our system and its frequent shopper program."

Just minutes from Disneyland, MainPlace has 190 specialty stores, three full-service restaurants, 17 eateries, six movie theaters and four major department stores.

"One of the most significant challenges that mall developers face isto understand their consumers' spending habits. CENTERLINQ allows mall developers and advertisers to create a better relationship with their consumer," said Miglino. markets, advertises and sells its own products and those of clients utilizing conventional media and interactive multimedia technologies, including the Internet, interactive kiosks through Genesis's CENTERLINQ Network, CD-ROMs and DVDs.

The CENTERLINQ system is installed in several select malls throughout the continental United States with an aggressive long-term expansion system planned.

This document contains certain forward-looking statements that are subject to risks and uncertainties. Forward-looking statements include that information relating to CENTERLINQ anticipated capabilities, the anticipated implementation of CENTERLINQ and future plans for marketing and implementation, as well as other forward-looking statements that may be contained elsewhere in the press release. For such statements, GenesisIntermedia claims the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995. Actual events or results may differ materially from those discussed in forward-looking statements as a result of various factors, including software and hardware defects, implementation difficulties and other factors discussed in Genesis's Registration Statement on Form SB-2 filed with the Securities and Exchange Commission.

CONTACT: Ramy El-Batrawi, CEO, or Douglas Jacobson, CFO, both of, 818-464-7270, fax: 818-464-7398; or William F. Coffin, Chairman, or Mark Daugherty, Account Executive, both of Coffin Communications Group, 818-789-0100, fax: 818-789-1152, both for

Newsbit furnished by:

A: NetShift Software Ltd.
A: Hughenden Yard, Marlborough, Wilts,SN8 1LT, UK
T: +44 (0)1672 511 094
F: +44 (0)1672 511 078
E: [email protected]

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